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Journals / Verimlilik Dergisi / 2026 / Cilt: 60 Sayı: 4

Generatıve AI Appropriation In Early-Stage Ventures And Perceived Venture Innovativeness: The Mediating Role Of Opportunity Recognition And The Moderating Role Of Market Turbulence

Erken Aşama Girişimlerde Üretken Yapay Zekâdan Yararlanma ve Algılanan Girişim Yenilikçiliği: Fırsat Tanımanın Aracı ve Pazar Türbülansının Düzenleyici Rolü

Cem Duran(İSTİNYE ÜNİVERSİTESİ)0000-0001-5171-0270
Pages
1301–1318
Publication Date
2026-10-21
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It contributes to research on generative AI appropriation, digital entrepreneurship, opportunity recognition, and venture innovativeness, drawing on task-level productivity research without directly measuring productivity.

📌 3 Key Takeaways

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Objective & Hypothesis:Purpose: This study examines the relationship between generative AI appropriation and perceived venture innovativeness in early-stage ventures, focusing on the mediating role of opportunity recognition and the moderating role of market turbulence.
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Key Findings & Data:Methodology: An online survey collected responses from 274 participants in early-stage ventures operating in Türkiye that use generative AI.
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Conclusion & Impact:It contributes to research on generative AI appropriation, digital entrepreneurship, opportunity recognition, and venture innovativeness, drawing on task-level productivity research without directly measuring productivity.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Üretken Yapay Zekâ · Fırsat Tanıma · Girişim Yenilikçiliği

Abstract

Purpose: This study examines the relationship between generative AI appropriation and perceived venture innovativeness in early-stage ventures, focusing on the mediating role of opportunity recognition and the moderating role of market turbulence. Methodology: An online survey collected responses from 274 participants in early-stage ventures operating in Türkiye that use generative AI. Hypotheses were tested using partial least squares structural equation modeling (PLS-SEM). Findings: Generative AI appropriation is positively associated with opportunity recognition and perceived venture innovativeness. Opportunity recognition partially mediates this relationship at the mean level of market turbulence. Market turbulence positively moderates the opportunity recognition–innovativeness relationship. Because market turbulence is measured with two items, the moderation findings should be interpreted with caution. Originality: Using two GAIA dimensions to capture perceived usefulness and adoption tendencies, the study examines their association with perceived venture innovativeness through opportunity recognition and market turbulence. It contributes to research on generative AI appropriation, digital entrepreneurship, opportunity recognition, and venture innovativeness, drawing on task-level productivity research without directly measuring productivity.

Özet

Amaç: Bu çalışmanın amacı, erken aşama girişimlerde üretken yapay zekâdan yararlanma ile algılanan girişim yenilikçiliği arasındaki ilişkiyi, fırsat tanımanın aracı ve pazar türbülansının düzenleyici rolü çerçevesinde incelemektir. Yöntem: Veriler, Türkiye’de faaliyet gösteren ve üretken yapay zekâ kullanan erken aşama girişimlerdeki 274 katılımcıdan çevrimiçi anketle toplanmıştır. Hipotezler kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile sınanmıştır. Bulgular: Üretken yapay zekâdan yararlanma ile hem fırsat tanıma hem de algılanan girişim yenilikçiliği arasında pozitif ve istatistiksel olarak anlamlı ilişkiler bulunmuştur. Fırsat tanıma, pazar türbülansının ortalama düzeyinde bu ilişkide kısmi aracılık göstermiştir. Pazar türbülansı, fırsat tanıma ile algılanan girişim yenilikçiliği arasındaki ilişkiyi pozitif yönde düzenlemiştir. Pazar türbülansı iki maddeyle ölçüldüğünden düzenleyici etkiye ilişkin bulgular ihtiyatla yorumlanmalıdır. Özgünlük: Çalışma, GAIA ölçeğinin iki boyutuyla ölçülen algılanan yararlılık ve benimseme eğiliminin, algılanan girişim yenilikçiliğiyle ilişkisini fırsat tanıma ve pazar türbülansı üzerinden incelemektedir. Verimliliği doğrudan ölçmeden, görev düzeyindeki verimlilik bulgularını hareket noktası alarak üretken yapay zekâ benimsemesi, dijital girişimcilik, fırsat tanıma ve girişim yenilikçiliği literatürlerine katkı sunmaktadır.

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Cite This Article

Duran, C. (2026). Generatıve AI Appropriation In Early-Stage Ventures And Perceived Venture Innovativeness: The Mediating Role Of Opportunity Recognition And The Moderating Role Of Market Turbulence. Verimlilik Dergisi, Cilt: 60 Sayı: 4, 1301–1318. https://doi.org/10.51551/verimlilik.2019845

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