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Journals / Türkiye Mesleki ve Sosyal Bilimler Dergisi / 2025 / Cilt: 7 Sayı: 19 Özel Sayı

THE EFFECT OF E-MARKETING DECEPTION ON REPURCHASE INTENTION: AN APPLIED RESEARCH ON IRAQI CONSUMERS

Athmar Abdulrahaman Sharhan
Pages
132–138
Publication Date
2025-06-30
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study explored the relationship between marketing deception and the consumer's decision to repurchase and concluded that marketing deception has a negative impact on the repurchase decision.

📌 3 Key Takeaways

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Objective & Hypothesis:Marketing deception is a type of marketing that relies on misleading and unrealistic content, as companies use this marketing to promote products with inaccurate specifications that do not apply to the product, so that consumers, as a result of these claims, buy the product, which may be fake or defective.
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Key Findings & Data:This has been witnessed by some organizations turning to unethical practices in marketing, which has negatively affected the performance of their organizations.
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Conclusion & Impact:The study explored the relationship between marketing deception and the consumer's decision to repurchase and concluded that marketing deception has a negative impact on the repurchase decision.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Marketing · Marketing Deception · Repurchase Decision

Abstract

Marketing deception is a type of marketing that relies on misleading and unrealistic content, as companies use this marketing to promote products with inaccurate specifications that do not apply to the product, so that consumers, as a result of these claims, buy the product, which may be fake or defective. Marketing is one of the most important basic activities carried out by business organizations, It is a crucial activity that businesses depend on to attain their objectives and ensure their success. This has been witnessed by some organizations turning to unethical practices in marketing, which has negatively affected the performance of their organizations. The subject of ethics, as a component of societal culture, can be associated with the issue of marketing deception. Therefore, it is crucial to distinguish between work ethics in marketing and marketing deception. Marketing deception is a concept that has been extensively studied by researchers and has garnered the attention of governmental and non-governmental organizations, particularly those focused on consumer protection worldwide. This is not a recent topic, but rather an age-old issue that has been recognized by certain individuals. Some organizations try to deceive the customer that their products satisfy his desires and needs, but in essence they only satisfy the desire of the organization without profit. Moreover, organizations may rely on offering incorrect products that have a negative impact on the customer. In this study, the questionnaire was used as a means of collecting data from Iraqi respondents. The study explored the relationship between marketing deception and the consumer's decision to repurchase and concluded that marketing deception has a negative impact on the repurchase decision.

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Cite This Article

Sharhan, A. A. (2025). THE EFFECT OF E-MARKETING DECEPTION ON REPURCHASE INTENTION: AN APPLIED RESEARCH ON IRAQI CONSUMERS. Türkiye Mesleki ve Sosyal Bilimler Dergisi, Cilt: 7 Sayı: 19 Özel Sayı, 132–138. https://ajindex.com/articles/1067213

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References (14)

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