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Dergiler / Reforma / 2015 / Sayı: 66

ANALYSIS OF FACTORS AFFECTING CHOICE OF BANK

Ebru ÇAĞLAYAN-AKAY
Kamalbek KARYMSHAKOV
Raziya ABDİEVA
Gulmira TUTKABAEVA
Dergi
Reforma
Sayfa
50–56
Yayın Tarihi
2015-05-01
DOI
—
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Along with this such factors as interest rate of credits, location and number of branches are important factors too.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek.
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Temel Bulgular & Veri:Results show that the main factors influencing on customer choice are related with the stability and quality of banking services.
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Sonuç & Katkı:Along with this such factors as interest rate of credits, location and number of branches are important factors too.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:banking system · marketing · customer choice

Özet

This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.

Abstract

This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.

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Bu Makaleye Atıf Yap

ÇAĞLAYAN-AKAY, E., KARYMSHAKOV, K., ABDİEVA, R., TUTKABAEVA, G. (2015). ANALYSIS OF FACTORS AFFECTING CHOICE OF BANK. Reforma, Sayı: 66, 50–56. https://ajindex.com/articles/65671

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Kaynakça (2)

  1. Dick, A. A. (2002), “Demand Estimation and Consumer Welfare in the Banking Industry”, Federal Reserve Board, FEDS Working Paper No. 2002-58.
  2. Alrubaiee, Laith and Al-Nazer, Nahla, (2010), “Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective”, International Journal of Marketing Studies, Vol 2, No 1. Jantan, Muhamad, Kamaruddin, Abdul Razak and Hoe, Ong Bian (1998), “Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytic Hierarchy Approach”, Asian Academy of Management Journal”, Vol. 3, No.2. Ardic, Oya Pinar and Yuzereroglu, Uygar, 2006, “A Multinomial Logit Model of Bank Choice: An Application to Turkey”: http://www.econ.boun.edu.tr/public_html/RePEc/pdf/200602.pdf