SavedAdd your journal

Journals / Reforma / 2015 / Sayı: 66

ANALYSIS OF FACTORS AFFECTING CHOICE OF BANK

Ebru ÇAĞLAYAN-AKAY
Kamalbek KARYMSHAKOV
Raziya ABDİEVA
Gulmira TUTKABAEVA
Journal
Reforma
Pages
50–56
Publication Date
2015-05-01
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Results show that the main factors influencing on customer choice are related with the stability and quality of banking services.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek.
📊
Key Findings & Data:Results show that the main factors influencing on customer choice are related with the stability and quality of banking services.
💡
Conclusion & Impact:Along with this such factors as interest rate of credits, location and number of branches are important factors too.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:banking system · marketing · customer choice

Abstract

This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.

Özet

This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.

🔖

Cite This Article

ÇAĞLAYAN-AKAY, E., KARYMSHAKOV, K., ABDİEVA, R., TUTKABAEVA, G. (2015). ANALYSIS OF FACTORS AFFECTING CHOICE OF BANK. Reforma, Sayı: 66, 50–56. https://ajindex.com/articles/65671

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (2)

  1. Dick, A. A. (2002), “Demand Estimation and Consumer Welfare in the Banking Industry”, Federal Reserve Board, FEDS Working Paper No. 2002-58.
  2. Alrubaiee, Laith and Al-Nazer, Nahla, (2010), “Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective”, International Journal of Marketing Studies, Vol 2, No 1. Jantan, Muhamad, Kamaruddin, Abdul Razak and Hoe, Ong Bian (1998), “Bank Attributes and Demographic Factors In Determining Customer Choice In Retail Banking: An Analytic Hierarchy Approach”, Asian Academy of Management Journal”, Vol. 3, No.2. Ardic, Oya Pinar and Yuzereroglu, Uygar, 2006, “A Multinomial Logit Model of Bank Choice: An Application to Turkey”: http://www.econ.boun.edu.tr/public_html/RePEc/pdf/200602.pdf