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Dergiler / PressAcademia Procedia / 2026 / Volume: 13 Issue: 1

COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING

Anıl Serıfsoy(ISIK UNIVERSITY)0000-0002-7930-8045
Sayfa
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Yayın Tarihi
2021-07-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic.
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Temel Bulgular & Veri:Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data.
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Sonuç & Katkı:Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.
🔬Tür:Research Article
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:COVID 19 · digital marketing · marketing 4.0

Abstract

Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data. Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing. Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.

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Bu Makaleye Atıf Yap

Serıfsoy, A. (2021). COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING. PressAcademia Procedia, Volume: 13 Issue: 1. https://doi.org/10.17261/Pressacademia.2021.1418

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Kaynakça (12)

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