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Journals / PressAcademia Procedia / 2026 / Volume: 13 Issue: 1

COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING

Anıl Serıfsoy(ISIK UNIVERSITY)0000-0002-7930-8045
Pages
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Publication Date
2021-07-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.

📌 3 Key Takeaways

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Objective & Hypothesis:Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic.
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Key Findings & Data:Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data.
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Conclusion & Impact:Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:COVID 19 · digital marketing · marketing 4.0

Abstract

Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect the fundamental information on the impacts of COVID-19 on marketing as secondary data. Findings- As a result of the research, As COVID-19 changed everything in our lives, consumer behavior has also changed which led to significant changes in marketing. Conclusion- This article is one of the first steps to make further researcher on the change in the marketing especially after the COVID-19 eras.

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Cite This Article

Serıfsoy, A. (2021). COVID 19 EFFECT ON THE TRANSFORMATION OF MARKETING. PressAcademia Procedia, Volume: 13 Issue: 1. https://doi.org/10.17261/Pressacademia.2021.1418

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