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Dergiler / Journal of Management Marketing and Logistics / 2026 / Volume: 6 Issue: 2

LOCALIZATION BASED DYNAMICS IN THE RENEWABLE ENERGY SECTOR

Anil Serifsoy0000-0002-7930-8045
Murat Ferman0000-0003-4019-0219
Sayfa
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Yayın Tarihi
2019-06-30
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Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.

📌 3 Maddede Bu Makale

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Amaç & Hipotez:Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector.
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Temel Bulgular & Veri:It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy.
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Sonuç & Katkı:Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.
🔬Tür:Research Article
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:Renewable energy · multinational corporation strategies · localization

Abstract

Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for survivability and sustainability in a world increasingly dependent on energy. Methodology - In-depth interview is the chosen method to obtain the critical opinions of small number of respondents who play a crucial role for decision-making in a leading company that prefers to utilize localization. This data is collated into a content analysis to determine the factors influencing it. Findings- Localization from a global company engaging in renewable energy sector can be desirable, and indeed, profitable, insomuch as the right conditions outlined by the interviewees are created. Conclusion- It is the intent of the author to build the first step of a guide to attract more positive attention from MNEs to encourage more technology transfer.

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Bu Makaleye Atıf Yap

Serifsoy, A., Ferman, M. (2019). LOCALIZATION BASED DYNAMICS IN THE RENEWABLE ENERGY SECTOR. Journal of Management Marketing and Logistics, Volume: 6 Issue: 2. https://doi.org/10.17261/Pressacademia.2019.1037

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