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Pazarlamacının Pazar Teşhisi Nasıl Olmalıdır?

Emir Erden
Sayfa
0–0
Yayın Tarihi
1895-12-31
DOI
—
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Erden, E. (1895). Pazarlamacının Pazar Teşhisi Nasıl Olmalıdır?. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 3 Sayı: 1-2 Özel Sayı, 0–0. https://ajindex.com/articles/1406961

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Kaynakça (81)

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  49. McCarty, J.E.; Basic Marketing: A Managerial Approach, sixth edition, Richard D. Irwin Inc. 1978, Sh. 14
  50. Aynl eser, Sh. 197 (5) Poth, Ludwig G.; Marketing Repetitorium» Verlag Moderne Industrie 1974, sh. 12
  51. Palmer, Edgar Z.; "Three Dimentions of the Market" i§letme Fakültesi Dejgisi, C: 1, say,: 1, Erzurum 1973,Sh. 3-4
  52. Üstünel, Besim; Ekonominin Temelleri - Giris ve Mikro Ekonomi, Kurtuluî Mat baasl, Ankara 1975, Shw 131 (10) Palmer, E -Z.; A.g.rn.
  53. Stern, Louis W. and Grabner John R. Jr.; Competition in the Market - place, Scott, Foresman and Company 1970, Sh 11
  54. Marchal, Jean; Fiyat Mekanizmasl (Çev: H. Ermen), Sevinç Matbaasl, Ankara 1963, Sh. 71
  55. Manisall, Erol; iktisada Giriş, Ar Basım ve Dažltlm A.S. istanbul, 1980, Sh 82
  56. Vaile Ronalds; Some Concepts of Market and Marketing Strategy ll in The Environment of Marketing Management - Selections From Literatüre - Third Edition (Edited by RJ. Holloway and R S. Hancock) John Wiley and Sons, ınc. 1974, Sh, 61-66
  57. Ülken, Yüksel, Fiyat Teorisi, Cilt 1; Mal Piyasası, Çağlayan Basımevi, İstanbul 1971, Sh. 12
  58. (1 7) Türkiye Ticaret Odaları, Sanayi Odaları ve Ticaret Borsaları Birliği, Pazarlama İçin Temel Bilgiler (Ticari Kısan), Ankara 196 Î, Sh. 17—18
  59. Kerin, A. Roger and Peterson, Robert A. Strategic Marketing Problems - Cases and Comments. Allyn and Bacon, Inc. 1978, Shg 12—13
  60. Fisk, George, Marketing Systems: An Introductory Analysis, Harper and Row Publishers 1967, Sh. 133-145
  61. Buskirk, Richard Hm; Principles of Marketing, The Management Viewy Holt -Rinehart and Winston, Inc. 1961, Sho 93. Keza bu konu ile ilgili olarak Stanton, W.J., Fundamentals of Marketing, founh editionı McGraw - Hill 1975, Sh, 49
  62. Türkiye Ticaret Odaları, Sanayi.; A,g.e., Sh. 1 7 'ye dayanılarak yazılmıştır.
  63. Stern, Louis W. and Grabner, J.R. Jr.; Age. Sh. 8
  64. Kotler, Philip; Marketing Management: Analysis, Plannung und Kontrolle,Deutsche Übersetzung der Zweite Auflage von Heidi Reber und Gerhard Reberş CE. Poesschel Verlag, Stuttgart 1974, Sh. 5—9
  65. Keith, Robert J.; "Marketing Revolution", Journal of Marketing, January 1960 Sh. 35-38
  66. Buskirk, R.H.;Ag.e. Sb. 218
  67. Fisk, George; A.g.e. Sh. 45
  68. Wentz, Walter B. and Gerald l. Eyrich, Marketing: Theory and Application, Harcourt, Brace and World Inc. 1970, Sh. 354
  69. Stern, L. W. and Grabner, JR.; A.g.e. Sh. 12
  70. Alderson, Wroe; g 'Factors Governing in the Development of Marketing Channels" in the Marketing Channels: A conceptual View point (Ed.: Bruce E. Mallen), John Wiley and Sons Inc. 1967, Sh. 35—39
  71. Downing, George D.; Basic Marketing t A Strategic Systems Charles E. Merril Publishing Company, 1971, Sh. 14-15
  72. Meyer ) Paul W.; "Marktmodell" im Handwörterbuch der Absatzwirtschaft, (Hrsg. von B. Tietz) C.E. Poeschel Verlag Stutgart 1974, She 1387—1395
  73. Bucklin, Louis P.; "Retail Strategy and The Classification of Cosumer Goods" Journal of Marketing, Vol. 27, January 1963 Sh. 51—56.
  74. Rentsch, Frank; ' 'Markt" im Handwörterbuch der Absatzwirtschaft (Hrsg. von B. Tiea), Stutgart 1974, Sh. 1301—1307
  75. Meyer, Paul W.; A.g.m.
  76. Taylor, A.S.; A New Dictionary of Economics, Second Edition, Routledge and Keagan Paul Ltd. London 1966—i lgili madde— (41) Türkbal, Aydln; A.g.e. shi 24—25
  77. Hack Unterkircher, Elke; '"Markt: grauer and schwarzer" im Handwörterbuch der Absatzwirtschaft (A.g. yawn), Sh. 1307) 1312
  78. Levy, SJ. ve G. Zaltman; Marketing, Society, and Conflict, The Prentice - Hall, Inc. 1975, Sh. 89-93
  79. Boulding, K.E., Economic Analysis, fourth edition, Volume 1, Micro - economics, Harper and Row Pub. 1966, Sh. 204
  80. Glahe, F. R, ve D.R. Lee; Microeconomics: Theory and Applications, Harcourt, Brace Jovanovich, Inc. 1981 Sh. 46—47 (51) Akman, Ahmet Naim; Genel Pazarlama Ill. Baski)— Derst Notlan Erzurum 1980, Sh. 73
  81. Holloway, R.J. and R.S. Hancock; Marketing in a Changing Environment — Second Edition, John Wiley and Sons Inc. 1973, Shu 382.