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Dergiler / Research Journal of Business and Management / 2026 / Volume: 4 Issue: 3

THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS

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Yayın Tarihi
2017-09-30
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⚡ TL;DR(1 Cümlede Hızlı Çıkarım)

This study makes theoretical contributions to the city branding literature with covering views of residents, tourists and students for a specific brand meaning as a living place, studying place, or visiting place.

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Amaç & Hipotez:Purpose- This paper investigates the perceptions of different target groups such as residents, tourists, and students about a city brand by using five city brand attributes such as urbanity&cultural activities, infrastructure, nature&environment, economic conditions, and job opportunities&business networks.
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Temel Bulgular & Veri:Urbanity&cultural activities, infrastructure, nature&environment, and economic conditions make significant contributions to the attitudes as a studying place.
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Sonuç & Katkı:This study makes theoretical contributions to the city branding literature with covering views of residents, tourists and students for a specific brand meaning as a living place, studying place, or visiting place.
🔬Tür:Uygulamalı Anket & Alan Araştırması
📍Kapsam:Genişletilmiş Akademik Örneklem
⚙️Değişkenler:city brand · city attributes · residents

Abstract

Purpose- This paper investigates the perceptions of different target groups such as residents, tourists, and students about a city brand by using five city brand attributes such as urbanity&cultural activities, infrastructure, nature&environment, economic conditions, and job opportunities&business networks. Methodology- A quantitative survey was conducted in order to test hypotheses and linear multiple regression was used to assess the predictive power of city brand attributes. Findings- Urbanity&cultural activities and nature&environment affect the city brand attitude as a living place for the samples of residents, students, and tourists. Urbanity&cultural activities, infrastructure, nature&environment, and economic conditions make significant contributions to the attitudes as a studying place. City brand attitude as a visiting place has been affected from urbanity&cultural activities, nature&environment, and infrastructure. Economic conditions are the most crucial element providing that the residents and tourists consider any city as a liveable city, while job opportunities&business network is the most important factor for students. Conclusion- Stakeholders' perceptions about a city vary according to their purpose of existing in the city. This study makes theoretical contributions to the city branding literature with covering views of residents, tourists and students for a specific brand meaning as a living place, studying place, or visiting place.

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Bu Makaleye Atıf Yap

Sigindi, T. (2017). THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS. Research Journal of Business and Management, Volume: 4 Issue: 3. https://doi.org/10.17261/Pressacademia.2017.714

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