Journals / Tüketici ve Tüketim Araştırmaları Dergisi
Tüketici ve Tüketim Araştırmaları DergisiSosyal
2021 · Cilt: 13 - Sayı: 1
| Article | Author | Pages |
|---|---|---|
| The Development of the Shy Consumer Scale | Oğuzhan AYDIN, Selçuk Burak HAŞILOĞLU | 1–32 |
| A Qualitative Study on Changes in Food and Beverage Service Processes Based on the Covid-19 Pandemic | Kurtuluş KARAMUSTAFA, Mustafa ÜLKER, Süreyya AKÇAY | 33–69 |
| Income Elasticities According to Expenditure Group: The Case of Turkey | Rümeysa ERKAN, Emin ERTÜRK | 71–79 |
| Ad Skepticism: How Does Its Interaction with Ad-Related Factors Affect Persuasion? Role of Celebrity Endorser and Argument Quality | Aslıhan KIYMALIOĞLU, Serkan AKINCI | 97–132 |
| The Effect of Consumer Perceptions of Marketing Efforts Via Social Media on Brand Relations and Willingness to Pay | Umut KUBAT DOKUMACI, Rudaina MOHAMED | 133–157 |
| The Relationships among Influencer Credibility, Brand Trust, and Purchase Intention: The Case of Instagram | Umut KEMEÇ, Hale Fulya YÜKSEL | 159–193 |
| A Qualitative Research on the Brand Components of Universities | Hasan GÖĞCE, Fırat ÖZBERK | 195–223 |