| The Effect of the Communication Source on Brand Value and Brand Trust in Publicity of Product Crisis | EYUP AKIN,Merve ŞİMŞEK,Tuğba YALÇINKAYA,Feride Cansu GÜLPINAR | 143–172 |
| Sustainable Marine Tourism and Consumption Paradox: Being Consumed while Consuming | Erol DURAN, Figen SEVİNÇ | 173–196 |
| A Research on Consumer Attitudes and Purchasing Behaviors towards Hometech Textiles | Fatih KOÇ, Arzu AZİZAĞAOĞLU | 197–218 |
| "Mucizevi Formül": Hassas Tüketicilerin Bebek Maması Reklamları Tarafından Uyarılan Derin Duyguları | ASLIHAN KIYMALIOĞLU,Bilge Nur ÖZTÜRK | 219–264 |
| “Miraculous Formula”: Revealing Deep-Seated Feelings of Vulnerable Consumers Raised By Infant Formula Commercials | Aslıhan KIYMALIOĞLU, Bilge Nur ÖZTÜRK | 219–264 |
| Çevresel Savunuculuk Sürdürülebilir Pazarlama için Gerekli midir? | Kıvılcım DÖĞERLİOĞLU DEMİR | 265–306 |
| Does Consumer Environmental Advocacy Matter for Sustainable Marketing? | Kıvılcım DÖĞERLİOĞLU DEMİR | 265–306 |
| A Research for the Use of Credit Card of University Students: A Case of Manisa Celal Bayar University Central Campuses | SELİM DURAMAZ,ALİ RIZA GÖKBUNAR,A. Ozan ONAĞ,ZEYNEP ONAĞ | 307–337 |
| Kitap Eleştirisi: Berger, Jonah (2016). Invisible Influence: The Hidden Forces That Shape Behavior. New York, USA: Simon and Schuster, ISBN: 978-1-4767-5969-2, 264 ss. | Volkan DOĞAN | 339–347 |