| Costumer Misbehavior In The Banking Industry: A Study On The Typology Formation And The Effect Of Demographic Factors | Burcu ÖZDEMİR ÖZCAN,Sevgi Ayşe ÖZTÜRK | 265–310 |
| Adaptation of Materialist Values, Cognitive Purchase and Post-Purchase Cognitive Dissonance Scales into Turkish: Validity and Reliability Study | Yasin YILMAZTÜRK,Ayşe AKYOL | 311–342 |
| The Effects of Consumer Self-referencing and Brand Type on Brand Attitude In Online Advertising | Etkisi Umut KUBAT DOKUMACI,İbrahim ABUBAKAR AHMED | 343–365 |
| A Theoretical Perspective on the Transition of Women to Motherhood and Change in Consumption Behaviorsd | Asiye Ayben ÇELİK,Gözde AKDENİZ | 367–402 |
| Mobil Bankacılık Uygulamaları ve Teknoloji Kabul Modelleri: Uganda Üzerine Bir Çalışma | Maureen OJAMBO,Nahit YILMAZ | 403–454 |
| Mobile Banking Activities and TechnologyAcceptance Models: A Case of Uganda | Maureen OJAMBO, Nahit YILMAZ | 403–454 |
| Sandığımız Kadar Yeşil miyiz? Türk Genç Tüketicilerin Yeşil Tüketim Davranışının Önem-Performans Analizi | Semra DOĞAN,Esra YILDIRIM SÖYLEMEZ,Aydın KAYABAŞI | 455–486 |
| Are We As Green As We Suppose To Be?Importance-Performance Analysis of Turkish YoungConsumers’ Green Consumption Behaviour | Aydın KAYABAŞI, Semra DOĞAN, Esra YILDIRIM SÖYLEMEZ | 455–486 |
| Ibn Khaldun’s Theory of Needs in the Context of Requirements, Needs, and Desires Transformation | Abdülkadir ZORLU | 487–528 |
| “Visual Hammer” in Positioning: Examination of Doritos’ “No Logo” Campaign in the Context of Brand Awareness | Esra ÖZTÜRK | 529–554 |