| THE EFFECTS OF GREENWASH ON THE GREEN BRAND EQUITY: AN APPLICATION ON CAR BRANDS | Emel YILDIZ,Ahmet KIRMIZIBİBER | 566–584 |
| THE EFFECT OF FORMAT DIFFERENCES ON RECALL IN ADVERTISEMENTS WITH AUGMENTED REALITY | Engin COŞKUN,Necip Serdar SEVER | 585–608 |
| INTERNATIONAL PUBLISHING PRACTICES WITHIN TURKEY'S CULTURAL DIPLOMACY | Uğur ÜNAL | 609–645 |
| WHY DO USERS DONATE TO STREAMERS ON TWITCH TV? AN EMPIRICAL RESEARCH ON TWITCH TV USERS | Alper Hakan YAVAŞÇALI,Yusuf Zafer Can UĞURHAN | 646–678 |
| PUBLIC RELATIONS EDUCATION: INVESTIGATION OF KOCAELI AND SAKARYA UNIVERSITY STUDENTS’ VIEWS ON PUBLIC RELATIONS EDUCATION | Nuray YILMAZ SERT,Aybike PELENK ÖZEL | 679–711 |
| NEW GENERATION TECHNOLOGY IN MARKETING AND ADVERTISING: BLOCKCHAIN | Sefa ERBAŞ | 712–729 |
| USE OF INSTAGRAM IN POLITICAL COMMUNICATION: A RESEARCH ON LEADERS' INSTAGRAM USE IN TURKEY | Ömer KUTLU | 730–755 |
| RECONSTRUCTION OF BRAND SUCCESS STORIES WITH NEGATIVE BRAND POSITIONING AND ANTI-ADVERGAMES | M. Nur ERDEM | 756–786 |
| A QUALITATIVE STUDY ON CONSERVATIVE ATTITUDES IN ADVERTISING ENCODING | Fatma UÇAR | 787–815 |
| SOCIAL MEDIA REFLECTIONS OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS: SAMSUNG – SAMPLE OF HEARING HANDS PROJECT | Metin GÜLTEKİN,Ahmet Fuat POLAT | 816–845 |
| DISCOURSE USED FOR CHILDREN IN ADVERTISEMENTS: KOTON EXAMPLE | Pınar GÜNER KOÇAK,Hasan ALTİNCİK | 846–867 |
| A RESEARCH ON VOTER BEHAVIOR IN THE CONTEXT OF TRUST IN POLITICAL LEADERSHIP | Oğuzhan BAYIR,Emre Ş. ASLAN | 868–901 |
| A STUDY ON THE PERCEPTION AND EVALUATION OF THE NEWS IN THE SOCIAL NETWORK SITES BY THE STUDENTS OF THE FACULTY OF COMMUNICATION | Betül ÇEPNİ ŞENER | 902–931 |
| SOCIAL MEDIA COMMUNICATION OF THE ALTERNATIVE DIASPORA: THE CASE OF “NEW WAVE IN BERLIN” FACEBOOK GROUP | Mehmet Fatih ÇÖMLEKÇİ,Esra BOZKANAT | 932–952 |
| THE CHINA-USA RELATIONS DURING THE VIETNAM WAR: AN EXAMINATION ON THE CHINESE PROPAGANDA POSTERS | Caner ÇAKI,Mehmet Ali GAZİ,Gül ÇAKI | 953–976 |
| A FIELD SURVEY ON THE RELATIONSHIP BETWEEN CHANGING JOURNALISM AND NEWS TRUST | Rengim SİNE NAZLI | 977–1005 |
| GUMUSHANE LOCAL PRESS: HISTORICAL BACKGROUND, PROBLEMS AND SOLUTIONS | Ali ÖZCAN | 1006–1033 |
| INVESTIGATION OF INSTAGRAM USING HABITS IN TERMS OF DIGITAL NATIVES: KIRIKKALE UNIVERSITY CASE | Müzeyyen ÖZHAVZALI,Naime YAPRAK | 1034–1058 |
| AN ANALYSIS OF PRESENTING NATIONAL ISSUES IN LOCAL MEDIA : CYPRUS ISSUE IN AMASYA PRESS | Nazan KAHRAMAN | 1059–1084 |
| SIMILARITY OF NEWSPAPERS HEADLİNE TOPIC NETWORK: METHOD OF NETWORK ANALYSIS | Ali Emre DİNGİL | 1085–1105 |
| FOOTBALL AND HATE SPEECH IN SOCIAL MEDIA: MESUT ÖZİL EXAMPLE | Cem YÜCETÜRK,Onur AKYOL | 1106–1129 |
| A RESEARCH INTO THE YOUTUBE USERS’ MOTIVATIONS FOR USE | Erol İLHAN,Adalet GÖRGÜLÜ AYDOĞDU | 1130–1153 |
| EXAMINING ANIMATED FILMS IN TERMS OF MULTIMEDIA DESIGN PRINCIPLES AND CINEMATISM-ANIMETISM NOTIONS FOR EDUCATIONAL PRESENTATION: THE CASE OF THE FIXIES ANIMATED TV SERIES | Çiğdem TAŞ ALİCENAP,Remzi SAN | 1154–1188 |
| A STUDY ON DETERMINING STUDENT PROFILES: AN INVESTIGATION ON STUDENTS OF SIVAS CUMHURIYET UNIVERSITY | Zekiye TAMER GENCER,Yılmaz DAŞLI | 1189–1213 |
| THE USE OF SOCIAL NETWORKS AS A NEW PLATFORM IN BROADCASTING THE FIRST FEAR SERIES ON INSTAGRAM: EXAMPLE OF EŞİK | Ümit SARI,Özge SEÇKİN | 1214–1241 |
| TRADITIONAL TURKISH BATH CULTURE IN TERMS OF COMMUNICATION | Gülsüm ÇALIŞIR,Gonca UNCU,Aleyna Makbule ÜNAL | 1242–1266 |
| DIGITAL DIPLOMACY: EUROPEAN UNION MEMBER STATES AND TURKEY MINISTRY OF FOREIGN AFFAIRS’ INTERNET USAGE FROM PUBLIC DIPLOMACY | Aslı YAĞMURLU | 1267–1295 |
| USE OF CULTURAL AND RELIGIOUS INDICATORS IN TELEVISION ADVERTISEMENT: SEMIOLOGICAL ANALYSIS OF 2010-2017 COCA-COLA RAMADAN ADVERTISEMENT | Zeynep Sultan Erdoğdu,Birgül Taşdelen | 1296–1326 |
| THE FIRST IMPRESSIONS OF OTTOMAN INTELLECTUALS ON SOCIOLOGY: DICTIONARIESAND EARLY WORKS | Yeliz OKAY | 1327–1340 |
| THE ROLE OF ADVERGAME PERCEPTION ON ATTITUDE AND BEHAVIOR INTENTION | Yasemin BOZKURT | 1341–1371 |