AI Summary & Key Takeaways
AI InsightAs a result of the analyzes made, the perceptions of the product, strategy, process and market innovation, which are the sub-dimensions of the innovation level variable, show significant differences according to the companies' entry into the market as first movers and followers, their competitiveness and branding levels.
📌 3 Key Takeaways
Abstract
Today, it is an accepted fact that the way for businesses to be competitive under the hard conditions they are in is possible through innovation. Thanks to innovation, it is possible to respond to technological developments and changes and increase competitive. This article aims to test whether there is a meaningful difference between the perception of competitive position and innovation level. To determine 225 businesses located in the İnegöl district of Bursa and members of the IMOS association constitute the research universe. The sample frame is 384 business owners and managers taking place in these businesses. Data were collected using face-to-face survey technique. The data obtained as a result of the survey were tested with factor, reliability, frequency, correlation, T-Test and ANOVA analyzes using SPSS. As a result of the analyzes made, the perceptions of the product, strategy, process and market innovation, which are the sub-dimensions of the innovation level variable, show significant differences according to the companies' entry into the market as first movers and followers, their competitiveness and branding levels.
Özet
Today, it is an accepted fact that the way for businesses to be competitive under the hard conditions they are in is possible through innovation. Thanks to innovation, it is possible to respond to technological developments and changes and increase competitive. This article aims to test whether there is a meaningful difference between the perception of competitive position and innovation level. To determine 225 businesses located in the İnegöl district of Bursa and members of the IMOS association constitute the research universe. The sample frame is 384 business owners and managers taking place in these businesses. Data were collected using face-to-face survey technique. The data obtained as a result of the survey were tested with factor, reliability, frequency, correlation, T-Test and ANOVA analyzes using SPSS. As a result of the analyzes made, the perceptions of the product, strategy, process and market innovation, which are the sub-dimensions of the innovation level variable, show significant differences according to the companies' entry into the market as first movers and followers, their competitiveness and branding levels.