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Journals / Turizm Akademik Dergisi / 2022 / Cilt: 9 - Sayı: 2

Examination of the Interaction Between Professional Competence, Experiential Value and Behavioral Intention: A Research on Local Tourists Taking Tourist Guidance Service

Arzu BALIKOĞLU
Nuray TETİK DİNÇ
Pages
581–595
Publication Date
2022-12-19
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

When the mediating effect of experiential value between professional competence and behavioral intention is examined, it has been determined that experiential value has a full mediator effect.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, it is aimed to reveal how the perceived professional competence level of tourist guides affects the experiential values of tourists during the tour and their behavioral intentions after the tour.
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Key Findings & Data:It has also been tried to determine whether an experiential value has a mediating effect between perceived professional competence and behavioral intention.
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Conclusion & Impact:When the mediating effect of experiential value between professional competence and behavioral intention is examined, it has been determined that experiential value has a full mediator effect.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Tourist Guide · Professional Competence · Experiential Value

Özet

In this study, it is aimed to reveal how the perceived professional competence level of tourist guides affects the experiential values of tourists during the tour and their behavioral intentions after the tour. It has also been tried to determine whether an experiential value has a mediating effect between perceived professional competence and behavioral intention. For this purpose, a quantitative research approach was adopted in the research and a questionnaire technique was used to collect primary data. A survey was conducted on the domestic tourists who participated in the package tours accompanied by tourist guides for the South East Anatolian Region and the East Anatolian Region. As a result of the research, it was determined that the perceived professional competence of tourist guides has a positive effect on the experiential values and behavioral intentions of the tourists during the tour. In addition, it has been observed that the experiential value of the tourists as a result of the guidance service they receive within the scope of the package tour has a positive effect on their behavioral intentions. When the mediating effect of experiential value between professional competence and behavioral intention is examined, it has been determined that experiential value has a full mediator effect.

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Cite This Article

BALIKOĞLU, A., DİNÇ, N. T. (2022). Examination of the Interaction Between Professional Competence, Experiential Value and Behavioral Intention: A Research on Local Tourists Taking Tourist Guidance Service. Turizm Akademik Dergisi, Cilt: 9 - Sayı: 2, 581–595. https://ajindex.com/articles/865116

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