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Journals / International Journal of Management and Administration / 2021 / Cilt: 5 - Sayı: 10

Evaluation of Marketing Components of Organic Cosmetics in terms of Sociodemographic Composition of Women Consumers

Organik Kozmetiklerin Pazarlama Bileşenlerinin Tüketicilerin Sosyo-Demografik Kompozisyonu Açısından Değerlendirilmesi

Ayşe ERSOY YILDIRIM
Pages
71–90
Publication Date
2021-09-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Significant differences were found between the socio-demographic qualities of the participants and their evaluations for the marketing components of organic cosmetics.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The study aims to examine the evaluations of female consumers in terms of the socio-demographic variables for the marketing components of organic cosmetics.
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Key Findings & Data:The main population of the study is the female consumers in Malatya province. 583 samples with population characteristics were found suitable for the research.
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Conclusion & Impact:Significant differences were found between the socio-demographic qualities of the participants and their evaluations for the marketing components of organic cosmetics.
🔬Design:Survey & Empirical Study
📍Scope:583 samples
⚙️Variables:Pazarlama · Pazarlama Bileşenleri · Organik Kozmetik

Abstract

The study aims to examine the evaluations of female consumers in terms of the socio-demographic variables for the marketing components of organic cosmetics. The study is designed as quantitative research in the descriptive model. The main population of the study is the female consumers in Malatya province. 583 samples with population characteristics were found suitable for the research. The consumer evaluation survey for the marketing components of organic cosmetic products and the survey form containing the questions concerning the socio-demographic qualities of the consumers were used as the assessment instrument. The unpaired t-test and one-way analysis of variance were used in the data analysis. Significant differences were found between the socio-demographic qualities of the participants and their evaluations for the marketing components of organic cosmetics.

Özet

Bu çalışmanın amacı, organik kozmetiklerin pazarlama bileşenlerine yönelik, kadın tüketicilerin değerlendirmelerini sosyo-demografik değişkenler açısından incelemektir. Çalışma tanımlayıcı modelde nicel araştırma olarak tasarlanmıştır. Araştırmanın ana kütlesini Malatya ilindeki kadın tüketiciler oluşturmaktadır. Evrenin özelliklerini taşıyan 583 örneklem, bu çalışma için uygun bulunmuştur. Ölçme aracı olarak organik kozmetik ürünlerin pazarlama bileşenlerine yönelik tüketici değerlendirme anketi ve tüketicilerin sosyo-demografik niteliklerine yönelik soruları içeren anket formu kullanılmıştır. Veri çözümlemede bağımsız örneklem t testi, tek yönlü varyans analizinden faydalanılmıştır. Katılımcıların sosyo-demografik özellikleri ile organik kozmetiklerin pazarlama bileşenlerine yönelik değerlendirmeleri arasında anlamlı farklılıklara rastlanmıştır.

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Cite This Article

YILDIRIM, A. E. (2021). Evaluation of Marketing Components of Organic Cosmetics in terms of Sociodemographic Composition of Women Consumers. International Journal of Management and Administration, Cilt: 5 - Sayı: 10, 71–90. https://ajindex.com/articles/767730

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