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Journals / International Journal of Management and Administration / 2022 / Cilt: 6 - Sayı: 11

The Effect of Employees' Employer Brand Perception on Organizational Commitment

Çalışanların İşveren Marka Algılarının Örgütsel Bağlılıkları Üzerindeki Etkisi

Onur SAYLAN
Umut EROĞLU
Pages
23–40
Publication Date
2022-02-25
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the research, it has been seen that employer brand perception has a positive effect on organizational commitment and its sub-dimensions, wages and benefits has a positive effect on emotional and normative commitment, corporate culture has a positive effect on emotional and continuance commitment, and corporate image has a positive effect on normative commitment.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Employer branding is a phenomenon that differentiates the business from other organizations in terms of the values it offers to existing and potential employees and makes it a desirable place to work.
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Key Findings & Data:In this study, a scale developed by the researchers to measure the employer brand perception of the employees was used. 456 employees from the service and manufacturing sectors participated in the research, and as a result of the data obtained, it was determined that the sub-dimensions of employer brand perception were socialization, corporate image, wages and benefits, corporate culture and management.
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Conclusion & Impact:As a result of the research, it has been seen that employer brand perception has a positive effect on organizational commitment and its sub-dimensions, wages and benefits has a positive effect on emotional and normative commitment, corporate culture has a positive effect on emotional and continuance commitment, and corporate image has a positive effect on normative commitment.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:İşveren Markası · Örgütsel Bağlılık · Hizmet sektörü

Abstract

Employer branding is a phenomenon that differentiates the business from other organizations in terms of the values it offers to existing and potential employees and makes it a desirable place to work. In this study, a scale developed by the researchers to measure the employer brand perception of the employees was used. 456 employees from the service and manufacturing sectors participated in the research, and as a result of the data obtained, it was determined that the sub-dimensions of employer brand perception were socialization, corporate image, wages and benefits, corporate culture and management. As a result of the research, it has been seen that employer brand perception has a positive effect on organizational commitment and its sub-dimensions, wages and benefits has a positive effect on emotional and normative commitment, corporate culture has a positive effect on emotional and continuance commitment, and corporate image has a positive effect on normative commitment.

Özet

İşveren markası, işletmeyi mevcut ve potansiyel çalışanlar için onlara sunduğu değerler açısından diğer kuruluşlardan farklılaştırarak, çalışılmak için arzulanan yer haline getiren bir olgudur. Bu çalışmada işveren markasının insan kaynakları yönetimi literatüründeki yeri ve uygulamadaki gelişimi ışığında araştırmacılar tarafından geliştirilen, çalışanların işveren marka algısını ölçümlemeye yönelen bir ölçek kullanılmıştır. Araştırmaya hizmet ve imalat sektörlerinde çalışan 456 kişi katılmış olup elde edilen veriler sonucunda yapılan faktör analizinde işveren marka algısının sosyal ilişkiler, kurumsal imaj, ücret ve yan haklar, kurum kültürü ile yönetim boyutlarından oluştuğu tespit edilmiştir. Araştırma sonucunda işveren marka algısının örgütsel bağlılık ve alt boyutları üzerinde, ücret ve yan haklar boyutunun duygusal ve normatif bağlılık üzerinde, kurum kültürü boyutunun duygusal ve devam bağlılığı üzerinde, kurumsal imaj boyutunun ise normatif bağlılık üzerinde olumlu yönde bir etkiye sahip olduğu görülmüştür.

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Cite This Article

SAYLAN, O., EROĞLU, U. (2022). The Effect of Employees' Employer Brand Perception on Organizational Commitment. International Journal of Management and Administration, Cilt: 6 - Sayı: 11, 23–40. https://ajindex.com/articles/767723

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