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Journals / Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi / 2011 / Cilt: 12 - Sayı: 2

BRANDING IN HIGH EDUCATION

YÜKSEKÖĞRETİMDE MARKALAŞMA

Sinan Nardalı
Mustafa Tanyeri
Pages
309–319
Publication Date
2011-12-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This paper is written in the form of a literature review from the previous studies on this issue

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Increasing number of universities and intense competition between these institutions, branding initiatives are more important than ever.
📊
Key Findings & Data:With the increasing of tuition fees for private universities and the competition between students for state universities, these institutions are looking for ways to attract students and create new strategies for surviving.
💡
Conclusion & Impact:This paper is written in the form of a literature review from the previous studies on this issue
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Markalaşma · Yükseköğretimde Markalaşma · Üniversiteler

Abstract

Increasing number of universities and intense competition between these institutions, branding initiatives are more important than ever. With the increasing of tuition fees for private universities and the competition between students for state universities, these institutions are looking for ways to attract students and create new strategies for surviving. This paper is written in the form of a literature review from the previous studies on this issue

Özet

Sayılarının artmasıyla birlikte üniversiteler arasında yaşanan yoğun rekabet, üniversitelerdeki markalaşma çabalarını daha önce hiç olmadığı kadar önemli hale getirmiştir. Özel üniversitelerin artan kayıt ücretleriyle birlikte devlet üniversitelerine girmekte yaşanan zorluklar, üniversitelerin, öğrencilerin daha fazla ilgisini çekebilmek ve yoğun rekabet ortamında ayakta kalabilmek için yeni stratejiler geliştirmesini gerektirmektedir. Bu çalışmada, ilgili konuda önceden yapılmış çalışmalar ve elde edilen sonuçlar, literatür taraması şeklinde sunulmuştur

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Cite This Article

Nardalı, S., Tanyeri, M. (2011). BRANDING IN HIGH EDUCATION. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, Cilt: 12 - Sayı: 2, 309–319. https://ajindex.com/articles/74492

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