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Journals / Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2008 / Sayı: 19

PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA

Ali DANIŞMAN
Ertan ERKOCAOĞLAN
Pages
197–212
Publication Date
2008-02-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The implications of the research findings are discussed in different respects

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study investigates the impact of customer orientation as a core dimension of market orientation, considered to be a key for competitiveness, on firm performance.
📊
Key Findings & Data:The study specifiacally focuses on how customer orientation as a central dimension of market orientation has an impact on the financial performance of firms in terms of sales growth and profitability.
💡
Conclusion & Impact:The implications of the research findings are discussed in different respects
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Pazar yönelimi · müşteri yönelimi · firma performansı

Abstract

This study investigates the impact of customer orientation as a core dimension of market orientation, considered to be a key for competitiveness, on firm performance. The study specifiacally focuses on how customer orientation as a central dimension of market orientation has an impact on the financial performance of firms in terms of sales growth and profitability. The research findings conducted on IMKB firms indicates customer orientation to have a significant impact on sales growth but not on financial profitability. The implications of the research findings are discussed in different respects

Özet

Bu çalışmada, firmaların rekabetinde önemli bir etken olarak görülen pazar yöneliminin temel boyutu olan müşteri odaklılığın firma performansıüzerindeki etkisi incelenmektedir. İMKB firmalarıüzerinde yapılan araştırmada, pazar yöneliminin temel boyutu olarak müşteri odaklılığın satışlarda büyüme ve karlılığa göre finansal performans göstergeleri üzerinde nasıl bir etkide bulunduğu anlaşılmaya çalışılmıştır. Korelasyon ve regresyon analizi yapılarak elde edilen araştırma sonuçlarına göre, müşteri odaklılığın satışlarda büyüme düzeyini önemli ölçüde etkilediği, ancak karlılık göstergeleri üzerinde istatistiksel olarak anlamlıbir etkisinin bulunmadığıgörülmüştür. Araştırma sonuçları, çeşitli açılardan tartışılmıştır.

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Cite This Article

DANIŞMAN, A., ERKOCAOĞLAN, E. (2008). PAZAR YÖNELİMİ-FİRMA PERFORMANSI İLİŞKİSİ: İMKB’YE KOTE FİRMALAR ÜZERİNDE BİR ARAŞTIRMA. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Sayı: 19, 197–212. https://ajindex.com/articles/721489

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