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Journals / Journal of multidisciplinary academic tourism / 2017 / Cilt: 2 - Sayı: 1

The Measurement Of Service Orientation Levels Of The Tourist Guides In Nevşehir Region

Nevşehir Bölgesi’ndeki Turist Rehberlerinin Hizmet Verme Yatkınlığı Düzeylerinin Ölçülmesi

Duygu EREN
Nilgün DEMİREL
Pages
5–22
Publication Date
2017-11-14
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study, it was determined that the guides were generally inclined to serve and the level of service orientation differed from according to age, whether or not they were dependent on the agency, sex and professional experience.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to determine the levels of service orientation of tourist guides in Nevşehir Region.
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Key Findings & Data:For this purpose, descriptive statistics, T-tests and ANOVA of the demographic characteristics of the guides were included in the scale average of the service orientation scale.
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Conclusion & Impact:As a result of the study, it was determined that the guides were generally inclined to serve and the level of service orientation differed from according to age, whether or not they were dependent on the agency, sex and professional experience.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Turizm · Hizmet Verme Yatkınlığı · Turist Rehberi

Abstract

The aim of this study is to determine the levels of service orientation of tourist guides in Nevşehir Region. For this purpose, descriptive statistics, T-tests and ANOVA of the demographic characteristics of the guides were included in the scale average of the service orientation scale. Previously developed scales were used to measure the service orientation levels of the guides. Convenience sampling was preferred as a method of sampling and active guides attached to the Chamber of Guides in Nevşehir were included in the scope of the research. The data were collected by survey technique. As a result of the study, it was determined that the guides were generally inclined to serve and the level of service orientation differed from according to age, whether or not they were dependent on the agency, sex and professional experience.

Özet

Bu çalışmanın amacı Nevşehir Bölgesi’ndeki turist rehberlerinin hizmet verme yatkınlığı düzeylerini belirlemektir. Bu amaçla, hizmet verme yatkınlığı ölçeğinin boyut ortalamaları ile rehberlerin demografik özelliklerine ilişkin tanımlayıcı istatistiklere, T-tests ve ANOVA sonuçlarına yer verilmiştir. Rehberlerin hizmet verme yatkınlığı seviyelerini ölçmek için daha önce geliştirilen ölçekler kullanılmıştır. Örnekleme yöntemi olarak kolayda örnekleme tercih edilmiş ve araştırmanın kapsamına Nevşehir Rehberler Odasına bağlı eylemli rehberler dahil edilmiştir. Veriler anket tekniği ile toplanmıştır. Araştırmanın sonucunda rehberlerin genel olarak hizmet vermeye yatkın oldukları ve yaş, acenteye bağlı olup olmama durumu, cinsiyet ve mesleki deneyime göre hizmet verme yatkınlığı seviyelerinin farklılık gösterdiği saptanmıştır.

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Cite This Article

EREN, D., DEMİREL, N. (2017). The Measurement Of Service Orientation Levels Of The Tourist Guides In Nevşehir Region. Journal of multidisciplinary academic tourism, Cilt: 2 - Sayı: 1, 5–22. https://ajindex.com/articles/681439

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