SavedAdd your journal

Journals / Kastamonu Üniversitesi Kastamonu Eğitim Dergisi / 2016 / Cilt: 24 - Sayı: 4

Importance Level of Image Attractors in The Process of University Selection: An Application on Prospective University Students in Turkey

Üniversite Seçim Sürecinde Üniversite İmaj Çekicilerinin Önem Düzeyi: Potansiyel Üniversite Öğrencileri Üzerinde Bir Uygulama

Yaser ARSLAN
Soner POLAT
Elif YAVAŞ
Pages
1919–1934
Publication Date
2022-10-18
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This image attractor was followed by socio-economical opportunities of the university, cultural opportunities of the university, opportunities provided by the city where the university is situated, physical opportunities of the university, the distance between the residence city and the city where the university is situated, narratives about the university, and university promotion activities respectively

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to determine the importance level of image attractors in the process of University Selection for Senior High-School Students.
📊
Key Findings & Data:The participants were composed of 450 senior high-school students.
💡
Conclusion & Impact:This image attractor was followed by socio-economical opportunities of the university, cultural opportunities of the university, opportunities provided by the city where the university is situated, physical opportunities of the university, the distance between the residence city and the city where the university is situated, narratives about the university, and university promotion activities respectively
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The purpose of this study is to determine the importance level of image attractors in the process of University Selection for Senior High-School Students. The participants were composed of 450 senior high-school students. Research data in the model of descriptive survey was collected through image attractors’ instrument of higher education institutions developed by researchers. As a result of the research, it was observed that high school students mostly gave importance to the university quality image attractor in the process of university selection. This image attractor was followed by socio-economical opportunities of the university, cultural opportunities of the university, opportunities provided by the city where the university is situated, physical opportunities of the university, the distance between the residence city and the city where the university is situated, narratives about the university, and university promotion activities respectively

Özet

Bu araştırmanın amacı, lise öğrencilerinin görüşlerine dayalı olarak lise son sınıf öğrencilerinin üniversite tercihlerinde dikkate aldıkları üniversite imajı çekicilerinin belirlenmesidir. Araştırmanın çalışma grubu Kocaeli ili İzmit ilçesinde öğrenim gören 450 lise son sınıf öğrencisinden oluşmaktadır. Betimsel tarama modelindeki araştırmanın verileri araştırmacılar tarafından geliştirilen yükseköğretim kurumlarının imaj çekicileri ölçeği ile toplanmıştır. Araştırma sonucunda lise öğrencilerin üniversite tercihlerinde en çok üniversitenin kalitesi imaj çekicisini dikkate aldıkları görülmüştür. Bu imaj çekicisini sırasıyla; üniversitenin sosyoekonomik olanakları, üniversitenin kültürel olanakları, üniversitenin bulunduğu şehrin olanakları, üniversitenin fiziksel olanakları, üniversitenin bulunduğu şehrin yaşanılan yere uzaklığı, üniversite ile ilgili anlatılar ve üniversitenin tanıtım etkinlikleri imaj çekicileri izlemektedir

🔖

Cite This Article

ARSLAN, Y., POLAT, S., YAVAŞ, E. (2022). Importance Level of Image Attractors in The Process of University Selection: An Application on Prospective University Students in Turkey. Kastamonu Üniversitesi Kastamonu Eğitim Dergisi, Cilt: 24 - Sayı: 4, 1919–1934. https://ajindex.com/articles/571979

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Absher K., & Crawford, G. (1996). Marketing the community college starts with understanding students’ perspectives. Community College Review, 23(4), 59-68.
  2. Alves, H., & Raposo, M. (2010). The influence of university image on student behaviour, Internati- onal Journal of Educational Management, 24(1), 73-85.
  3. Anılan, H., Çemrek, F., & Anagün, Ş. S. (2008). Ortaöğretim öğrencilerinin meslek seçimi ve üniversite tercihlerine ilişkin görüşleri (Eskişehir örneği), E-journal of World Sciences Academy, 3(2), 238-249.
  4. Arpan, L. M., Raney, A. A., & Zivnuska, S. (2003). A cognitive approach to understanding university image. Corporate Communications: An Internatonal Journal, 8(2), 97-113.
  5. Barich, H., & Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32(2), 94-104.
  6. Beceren, E. (2010). Üniversite tercihlerinde ne kadar bilinçliler: Süleyman Demirel Üniversitesi öğ- rencilerine yönelik bir çalışma. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 2(2), 101-110.
  7. Briggs, S. (2006). An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland, Studies in Higher Education, 31(6), 705-722.
  8. Briggs, S., & Wilson, A. (2007). Which university? A study of the influence of cost and information factors on Scottish undergraduate choice, Journal of Higher Education Policy and Management, 29(1), 57-72.
  9. Bringula, R., & Basa, R. (2011). Institutional image indicators of three universities: basis for attracting prospective entrants, Educational Research for Policy and Practice, 10, 53-72.
  10. Broekemier, G. M., & Seshadri, S. (2000). Differences in college choice criteria between deciding students and their parents, Journal of Marketing for Higher Education, 9(3), 1-13.
  11. Brown, T. A. (2006). Confirmatory factor analysis for applied research. NY: Guilford Publications, Inc. Brown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education, Higher Education, 58, 81-95.
  12. Coccari, R.L., & Javalgi, R.J. (1995). Analysis of students’ needs in selecting a college or university in a changing environment. Journal of Marketing for Higher Education, 6, 27–39.
  13. Cain, P. P., & McClintock, J. (1984) ‘The ABC of Choice’, Journal of College Admissions, Part 105, 15-21.
  14. Capraro, A. J., Patrick, M. L., & Wilson, M. (2004). Attracting college candidates: the impact of perceived social life, Journal of Marketing for Higher Education, 14(1), 93-106