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Journals / İnternet Uygulamaları ve Yönetimi / 2013 / Cilt: 4 - Sayı: 1

Facebook'u spor pazarlaması aracı olarak kullanma: Türk futbol kulüplerinde içerik analizi

USING FACEBOOK AS A SPORT MARKETING TOOL: A CONTENT ANALYSIS ON TURKISH SOCCER CLUBS

Hüseyin KÖSE
Burak GÖKALP
Mehpare Tokay ARGAN
Metin ARGAN
Pages
25–36
Publication Date
2022-10-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Then four themes revealed including; Facebook profile information, promotional applications, licensed product applications and news (about game tickets, events and games, sport clubs)

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In sports industry by using social media sports clubs or organizations generate promotional information in the form of blogs, photos and videos prior to their events, organizations or about their licensed products.
📊
Key Findings & Data:In this study the purpose is to put forth a descriptive analysis of using Facebook in soccer clubs as a marketing tool and to shed light on quantitative and qualitative studies that might be undertaken in the future.
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Conclusion & Impact:Then four themes revealed including; Facebook profile information, promotional applications, licensed product applications and news (about game tickets, events and games, sport clubs)
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In sports industry by using social media sports clubs or organizations generate promotional information in the form of blogs, photos and videos prior to their events, organizations or about their licensed products. In this study the purpose is to put forth a descriptive analysis of using Facebook in soccer clubs as a marketing tool and to shed light on quantitative and qualitative studies that might be undertaken in the future. The researchers content analyzed Facebook pages of five popular soccer clubs in Turkish Super League. In the study the researchers analyzed Facebook pages in terms of general features and marketing activities. Then four themes revealed including; Facebook profile information, promotional applications, licensed product applications and news (about game tickets, events and games, sport clubs)

Özet

Spor endüstrisinde spor klüpleri ve organizasyonları etkinlik, organizasyon ya da lisanslı ürünlerinden önce blog, resim, video biçimlerinde tutundurma bilgileri oluşturmaktadırlar. Bu çalışmanın amacı Facebook'u futbol klüpleri için pazarlama aracı olarak kullanarak tanımlayıcı bir analiz oluşturmak ve gelecekte yapılacak olan nicel ve nitel çalışmalara ışık turmaktır.Türk Süper Lig'inden 5 takıma içerik analizi uygulanmıştır.Bu çalışmada araştırmacılar Facebook'un genel özelliklerini ve pazarlama aktivitelerini analiz etmişlerdir.

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Cite This Article

KÖSE, H., GÖKALP, B., ARGAN, M. T., ARGAN, M. (2022). Facebook'u spor pazarlaması aracı olarak kullanma: Türk futbol kulüplerinde içerik analizi. İnternet Uygulamaları ve Yönetimi, Cilt: 4 - Sayı: 1, 25–36. https://ajindex.com/articles/550223

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