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Journals / Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2015 / Cilt: 33 - Sayı: 4

THE REVISIT INTENTION TO GREEN HOTELS IN THE CONTEXT OF THE EXTENDED THEORY OF PLANNED BEHAVIOR

GENİŞLETİLMİŞ PLANLANMIŞ DAVRANIŞ TEORİSİ KAPSAMINDA YEŞİL YILDIZLI OTELLERİ TEKRAR ZİYARET ETME NİYETİ

Leyla ÖZER
Üzeyir KEMENT
Beyza GÜLTEKİN
Pages
59–85
Publication Date
2022-10-18
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

On the contrary, attitude and perceived behavioral control do not have an influence on revisit intention

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to examine the revisit intentions of green hotels customers by the Extended Theory of Planned Behavior.
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Key Findings & Data:Data used in the study is collected from 284 green hotel customers by survey method.
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Conclusion & Impact:On the contrary, attitude and perceived behavioral control do not have an influence on revisit intention
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The purpose of this study is to examine the revisit intentions of green hotels customers by the Extended Theory of Planned Behavior. In this context, green hotels customers' revisit intentions are studied by adding service quality to the Theory of Planned Behavior variables such as attitude, subjective norm, behavioral beliefs, control beliefs, perceived behavioral control. Data used in the study is collected from 284 green hotel customers by survey method. Based on the structural equation modelling results, service quality and subjective norm positively influence customers' revisit intention. On the contrary, attitude and perceived behavioral control do not have an influence on revisit intention

Özet

Bu araştırmanın amacı, Planlanmış Davranış Teorisi modelinin genişletilmiş halini kullanarak yeşil yıldızlı otelleri ziyaret eden otel müşterilerinin bu otelleri tekrar ziyaret etme niyetlerini incelemektir. Bu bağlamda PDT kapsamında ele alınan tutum, sübjektif norm, algılanan davranışsal kontrol değişkenlerine hizmet kalitesi değişkeni eklenerek tekrar ziyaret etme niyeti araştırılmaktadır. Araştırmada kullanılacak olan veriler, yeşil yıldızlı otelde konaklayan 284 müşteriye anket uygulanması ile elde edilmiştir.Yapısal eşitlik modellemesi sonuçlarına göre, hizmet kalitesi ve sübjektif norm tekrar ziyaret etme niyetini olumlu yönde etkilemektedir. Diğer taraftan, tutum ve algılanan davranışsal kontrol tekrar ziyaret etme niyetini etkilememektedir.

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Cite This Article

ÖZER, L., KEMENT, Ü., GÜLTEKİN, B. (2022). THE REVISIT INTENTION TO GREEN HOTELS IN THE CONTEXT OF THE EXTENDED THEORY OF PLANNED BEHAVIOR. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 33 - Sayı: 4, 59–85. https://ajindex.com/articles/533067

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