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Journals / Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi / 2015 / Cilt: 10 - Sayı: 2

A New Business Model in The Airline Industry: Airline Within Airline Model And A Comparison Through the case of Anadoluj eT

Havayolu Sektöründe Yeni Bir İş Modeli: Bağlı Düşük Maliyetli Havayolu (Airline Within Airline) Modeli Ve Anadolujet Örneği Bağlamında Bir Karşılaştırma

Akansel YALÇINKAYA
Deniz TAŞÇI
Pages
177–201
Publication Date
2022-10-18
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Research results showed that TurkishAirlines built AnadoluJet because of the threat ofPegasus Airlines and AnadoluJet is a competitiveweapon of Turkish Airlines against thecompetition of Pegasus Airlines.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Airline within airline business model ref er tobuilding a low cost subsidiary by legacy, networkand/or traditional airlines because of diff erentpurposes.
📊
Key Findings & Data:In the literature, those airlines arenamed as airline within airline and this businessmodel also named as airline within airlines model.Airline within airline business models andperf ormance of this model are examined anddiscussed intensively.
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Conclusion & Impact:Research results showed that TurkishAirlines built AnadoluJet because of the threat ofPegasus Airlines and AnadoluJet is a competitiveweapon of Turkish Airlines against thecompetition of Pegasus Airlines.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Airline within airline business model ref er tobuilding a low cost subsidiary by legacy, networkand/or traditional airlines because of diff erentpurposes. In the literature, those airlines arenamed as airline within airline and this businessmodel also named as airline within airlines model.Airline within airline business models andperf ormance of this model are examined anddiscussed intensively. Researches about airlinewithin airline business models in the literatureemprically showed that airline within airlines arebuilt as a response to low cost airlines threat. Inthis study AnadoluJet which is only example ofairline within airline in Turkey is examined as acase study. Research results showed that TurkishAirlines built AnadoluJet because of the threat ofPegasus Airlines and AnadoluJet is a competitiveweapon of Turkish Airlines against thecompetition of Pegasus Airlines.

Özet

Bağlı düşük maliyetli havayolu iş modeli,genellikle büyük ve geleneksel havayoluişletmelerinin çeşitli sebeplerle kendilerine bağlıbir düşük maliyetli havayolu kurmasını ifadeetmektedir. Söz konusu bu mantıkla kurulanişletmeye, yabancı yazında bağlı düşük maliyetlihavayolu (airline within airline); iş modeline isebağlı düşük maliyetli havayolu iş modelidenilmektedir. Bağlı düşük maliyetli havayolumodeli uygulamaları ve bu modelin başarısıstratejik havayolu yönetimi yazınında yoğunşekilde incelenmiş ve tartışılmıştır. Yazında,modelin genellikle düşük maliyetli iş modeliniizleyen havayolu işletmeleri ile rekabetedebilmek için kurulduğu ve büyük orandabaşarısız olduğu bulgulanmış ve vurgulanmıştır.Bu çalışmada, ülkemizde faaliyet gösteren bağlıdüşük maliyetli modeli izleyen AnadoluJethavayolu işletmesi örnek olay olarakincelenmiştir. İnceleme sonucunda, Türk HavaYollarının AnadoluJeti Pegasus Havayollarındangelen rekabete cevap vermek için kurduğu veAnadoluJetin Türk Hava Yollarının PegasusHavayollarına karşı yeni bir rekabet silahı olduğusöylenebilir.

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Cite This Article

YALÇINKAYA, A., TAŞÇI, D. (2022). A New Business Model in The Airline Industry: Airline Within Airline Model And A Comparison Through the case of Anadoluj eT. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 10 - Sayı: 2, 177–201. https://ajindex.com/articles/505604

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