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Journals / Erciyes İletişim Dergisi / 2020 / Cilt: 7 - Sayı: 1

An Analysis of Presentation of Public Relations in Newspapers

Halkla İlişkilerin Gazetelerde Sunumuna Yönelik Bir Analiz

Özgür KILINÇ
Pages
261–278
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In most of the news content, the term public relations is presented in a neutral form.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The media emphasizes some aspects of the subjects and concepts more while transferring various topics and terms to the audience while leaving some aspects of them more behind.
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Key Findings & Data:In the determined time period, 73 news stories, which include the term public relations, in four newspapers were analysed by content analysis technique.
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Conclusion & Impact:In most of the news content, the term public relations is presented in a neutral form.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Halkla İlişkiler · Medyada Halkla İlişkiler · Halkla İlişkilerin Sunumu

Abstract

The media emphasizes some aspects of the subjects and concepts more while transferring various topics and terms to the audience while leaving some aspects of them more behind. As a managerial function, public relations takes place in the media with various content. Films, newspaper news are the content that make it possible to examine how the term public relations is presented. Thus, public relations is also the subject of content presented in the media. In this context, the objective of the study is to examine how the term public relations is presented in the media. In the determined time period, 73 news stories, which include the term public relations, in four newspapers were analysed by content analysis technique. The results of the research revealed that the term public relations was more prominent in the news content than the column articles and interview, and the term was more used in the context of non-profit organizations. Within the scope of the purpose, it was determined that the purpose of public information was the most prominent category. In most of the news content, the term public relations is presented in a neutral form.

Özet

Medya çeşitli konuları ve terimleri okuyucuya / izleyiciye / dinleyiciye aktarırken konuların ve kavramların bazı boyutlarını daha fazla vurgular iken; bazı boyutlarını ise daha geri planda bırakmaktadır. Yönetimsel bir fonksiyon olarak halkla ilişkiler medyada çeşitli içerikler ile yer almaktadır. Filmler, gazete haberleri halkla ilişkiler teriminin nasıl sunulduğunu incelemeyi mümkün kılan içerikleridir. Dolayısıyla halkla ilişkiler de medyada sunulan içeriklere konu olmaktadır. Bu kapsamda çalışmanın amacı halkla ilişkiler teriminin medyada sunulma biçimini incelemektir. Belirlenen zaman aralığında dört gazetede halkla ilişkiler terimini içeren 73 haber içerik analizi tekniği ile analiz edilmiştir. Araştırma sonuçları halkla ilişkiler teriminin köşe yazısı ve röportaja kıyasla daha çok haber içeriklerinde öne çıktığını, terimin kar amacı taşımayan kurumlar bağlamında kullanımının daha fazla olduğunu ortaya koymuştur. Amaç kapsamında halkla ilişkilerin bilgilendirme amacının en fazla belirgin olan amaç kategorisi olduğu saptanmıştır. Haber içeriklerinin çoğunda halkla ilişkiler terimi nötr bir şekilde sunulmuştur.

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Cite This Article

KILINÇ, Ö. (2022). An Analysis of Presentation of Public Relations in Newspapers. Erciyes İletişim Dergisi, Cilt: 7 - Sayı: 1, 261–278. https://ajindex.com/articles/501833

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