AI Summary & Key Takeaways
AI InsightAs a result of the executed literature review, it was concluded that social media had a positive role on the touristic preferences of the individuals and it has the capacity of significantly affecting the touristic preferences.
📌 3 Key Takeaways
Abstract
New media instruments have led the formation of user-centered communication environment through decreasing the sender-dominant structure of the traditional media. This communication environment has changed the communication opportunities of the users which are limited with time and space and eliminated the oppression of time and space. Thanks to the applications and instruments of social media which accelerates upon the emerging of new communication technologies, the users received the opportunity of communicating with each other without the control of others.Those characteristics of social media instruments are important in terms of affecting the touristic attitudes, behaviors, and preferences of the individuals. The individuals who come together in the social media instruments may differentiate their behaviors through the information they obtain from those instruments or each other. From this point of view, we confront social media as an instrument which affects the tourism activities to a large extent.This study was conducted to evaluate the role of social media in affecting the tourism activities. As a result of the executed literature review, it was concluded that social media had a positive role on the touristic preferences of the individuals and it has the capacity of significantly affecting the touristic preferences. In other words, the fact that social media and the environments and opportunities of communication in social media is an effective instrument in guiding the touristic activities of the individuals may be seen in the findings of the research.
Özet
Yeni medya araçları geleneksel medyanın gönderici baskın yapısını azaltarak kullanıcı merkezli bir iletişim ortamının oluşmasına yol açmıştır. Bu iletişim ortamı kullanıcının zaman ve mekan ile sınırlı iletişim şansını değiştirerek, zaman ve mekan baskısını ortadan kaldırmıştır. Yeni iletişim teknolojilerinin ortaya çıkışıyla hız kazanan sosyal medya uygulama ve araçları sayesinde de kullanıcılar birbirleri ile başkalarının denetimi olmadan iletişime geçme olanağı yakalamışlardır.