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Journals / Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2013 / Cilt: 28 - Sayı: 2

The impact of market orientation on qualitative performance: Moderating effects of learning orientation and innovativeness

Pazar odaklılığın nitel performans üzerindeki etkisinde öğrenme odaklılık ve yenilikçiliğin düzenleyici etkisi

Hasan GÜL
Onur SAYLAN
Emrah TOKGÖZ
Müfide Şule EREN
Pages
1–39
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of the model, market orientation variable has significant and positive effects on learning orientation, innovativeness and qualitative performance variables.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this research, the relationship among market orientation, learning orientation, innovativeness and qualitative performance is investigated using Structural Equation Model (SEM).
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Key Findings & Data:Population of this study is the managers of Small and Medium-Sized Enterprises (SMEs) operating in Marmara Region in Turkey. 599 of the questionnaires collected are available within the scope of the research.
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Conclusion & Impact:According to the results of the model, market orientation variable has significant and positive effects on learning orientation, innovativeness and qualitative performance variables.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In this research, the relationship among market orientation, learning orientation, innovativeness and qualitative performance is investigated using Structural Equation Model (SEM). Population of this study is the managers of Small and Medium-Sized Enterprises (SMEs) operating in Marmara Region in Turkey. 599 of the questionnaires collected are available within the scope of the research. Subject of the study is to reveal the relations among market orientation, learning orientation, innovativeness, and qualitative performance and to investigate the impact of market orientation on qualitative performance with moderator effects of learning orientation and innovativeness. According to the results of the model, market orientation variable has significant and positive effects on learning orientation, innovativeness and qualitative performance variables. In addition, learning orientation and innovativeness play moderator role in the impact of market orientation on qualitative performance.

Özet

Bu araştırmada pazar odaklılık, öğrenme odaklılık, yenilikçilik ve nitel performans arasındaki ilişkileri incelemek amacıyla yapısal eşitlik modelinden (YEM) yararlanılmıştır. Araştırmanın ana kütlesini Türkiye’nin Marmara Bölgesinde faaliyet gösteren küçük ve orta boy işletmeler (KOBİ) oluşturmaktadır. Araştırma kapsamında kullanılabilir durumda 599 adet anket elde edilmiştir. Pazar odaklılık, öğrenme odaklılık, yenilikçilik ve nitel performans arasındaki ilişkilerin ortaya konması ve pazar odaklılığın nitel performans üzerindeki etkisinde, öğrenme odaklılığın ve yenilikçiliğin düzenleyici etkisinin araştırılması amacıyla oluşturulan modelin sonuçlarına göre; pazar odaklılık değişkeninin öğrenme odaklılık, yenilikçilik ve nitel performans değişkenleri üzerinde anlamlı ve pozitif etkileri vardır. Ayrıca pazar odaklılığın nitel performans üzerindeki etkisinde öğrenme odaklılık ve yenilikçiliğin düzenleyici etkisi olduğu görülmüştür.

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Cite This Article

GÜL, H., SAYLAN, O., TOKGÖZ, E., EREN, M. Ş. (2022). The impact of market orientation on qualitative performance: Moderating effects of learning orientation and innovativeness. Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 28 - Sayı: 2, 1–39. https://ajindex.com/articles/490550

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