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Journals / Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2012 / Cilt: 27 - Sayı: 1

Tüketicinin Otomobil Talebinin Tahmini Ve Ülke Menşei Etkileri Üzerine Bir Literatür İncelemesi

A Review Of Econometric Estimation Of Consumer Demand For Automobiles And The Country Of Origin (COO) Effects

Dilek SAĞLIK ÖZÇAM
Ahmet ÖZÇAM
Pages
97–132
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Since the Country of Origin (COO) effect is known to be an important factor in explaining the demand for products including automobiles, we also review the marketing literature investigating the consumers' biases about products related to the country in which they are made

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The demand for automobiles has always been an important area for the application of various theoretical econometric models and the automotive industry remains to be the leading export sector in Turkey.
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Key Findings & Data:This paper surveys a range of important developments in the modeling and estimation of demand for new automobiles in various regions like the U.S., Europe, and Turkey.
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Conclusion & Impact:Since the Country of Origin (COO) effect is known to be an important factor in explaining the demand for products including automobiles, we also review the marketing literature investigating the consumers' biases about products related to the country in which they are made
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The demand for automobiles has always been an important area for the application of various theoretical econometric models and the automotive industry remains to be the leading export sector in Turkey. This paper surveys a range of important developments in the modeling and estimation of demand for new automobiles in various regions like the U.S., Europe, and Turkey. The applied econometrician can acquire a good perspective when constructing such a model and deciding on the most appropriate econometric estimation technique. However, the applied econometrician is cautioned against some of the difficulties in modeling and forecasting the demand for automobiles. Since the Country of Origin (COO) effect is known to be an important factor in explaining the demand for products including automobiles, we also review the marketing literature investigating the consumers' biases about products related to the country in which they are made

Özet

Otomobil talebi çoğu zaman çeşitli kuramsal ekonometrik modellerin uygulama alanı olmuş ve de otomotiv halen Türkiye'de lider ihracat sektörü konumundadır. Bu çalışmada ABD, Avrupa ve Türkiye'de yeni otomobil talebinin modellemesi ve tahmin edilmesi ile ilgili önemli gelişmeler incelenmiştir. Daha çok uygulama ile ilgilenen ekonometriciler bu tür bir modelin belirlenmesi ve gerekli ekonometrik tahmin yönteminin seçilmesi için faydalı bir bakış açısı kazanabilirler. Fakat, uygulamacı istatistikçi otomobil talebinin modellenmesi ve ileriye dönük satış miktarlarının ahmininde yaşanabilecek bir takım güçlüklere karşı uyarılmaktadır. Ülke menşei tüketicinin otomobil seçimini etkileyen önemli bir etken olduğu bilinmektedir vedolayısıyla pazarlama literatüründe bulunan ürünün ülke menşei hususunda tüketici önyargılarınıda inceleyeceğiz

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Cite This Article

ÖZÇAM, D. S., ÖZÇAM, A. (2022). Tüketicinin Otomobil Talebinin Tahmini Ve Ülke Menşei Etkileri Üzerine Bir Literatür İncelemesi. Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 27 - Sayı: 1, 97–132. https://ajindex.com/articles/490571

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