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Journals / Sosyoekonomi / 2022 / Cilt: 30 - Sayı: 51

The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey

COVID-19 Korkusu İle Kompulsif Satın Alma Arasındaki İlişkide İmpulsif Satın Almanın Aracı Rolü: Türkiye’deki Tüketiciler Üzerinde Bir Araştırma

Selçuk Efe KÜÇÜKKAMBAK
Melek SÜLER
Pages
165–197
Publication Date
2022-01-31
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It is expected that the research results will contribute to the literature in terms of revealing the effect of negative emotional states on consumer purchasing behaviour.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to reveal the mediating effect of impulsive buying behaviour in the relationship between fear of COVID-19 and compulsive buying behaviour.
📊
Key Findings & Data:In this direction, the data collected from 721 participants by online survey method were analysed using various statistical methods.
💡
Conclusion & Impact:It is expected that the research results will contribute to the literature in terms of revealing the effect of negative emotional states on consumer purchasing behaviour.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:COVID-19 Korkusu · Kompulsif Satın Alma · İmpulsif Satın Alma

Abstract

This study aims to reveal the mediating effect of impulsive buying behaviour in the relationship between fear of COVID-19 and compulsive buying behaviour. In this direction, the data collected from 721 participants by online survey method were analysed using various statistical methods. According to the findings, the fear of COVID-19 experienced by individuals affects compulsive and impulsive buying behaviours. In addition, the mediator effect of impulsive buying behaviour was found in the impact of fear of COVID-19 on compulsive buying behaviour. It is expected that the research results will contribute to the literature in terms of revealing the effect of negative emotional states on consumer purchasing behaviour.

Özet

Bu çalışmanın amacı COVID-19 korkusu ile kompulsif satın alma davranışı arasındaki ilişkide impulsif satın alma davranışının aracılık etkisini ortaya koymaktır. Bu doğrultuda 721 katılımcıdan online anket yöntemi ile toplanan veriler çeşitli istatistiksel yöntemler kullanılarak analiz edilmiştir. Elde edilen bulgulara göre bireylerin yaşadıkları COVID-19 korkusu, kompulsif ve impulsif satın alma davranışlarını etkilemektedir. Bunun yanında COVID-19 kaygısının kompulsif satın alma davranışına olan etkisinde impulsif satın alma davranışının mediatör etkisi bulunmuştur. Araştırma sonuçlarının olumsuz duygu durumların tüketici satın alma davranışlarına olan etkisinin ortaya konması bakımından yazına katkı sağlaması beklenmektedir.

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Cite This Article

KÜÇÜKKAMBAK, S. E., SÜLER, M. (2022). The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey. Sosyoekonomi, Cilt: 30 - Sayı: 51, 165–197. https://ajindex.com/articles/382663

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