SavedAdd your journal

Journals / İzmir İktisat Dergisi / 2021 / Cilt: 36 - Sayı: 1

Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction

Müşterilerin Mobil Ödeme Hizmetleri Kullanım Davranışlarını ve Kullanıcı Tatminini Etkileyen Faktörlerin İncelenmesi

Esma DURUKAL
Kevser ARMAN
Pages
171–190
Publication Date
2021-03-31
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In the research, 246 users were surveyed and the results of the research were analyzed with the structural equation model LISREL program.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Mobile payment services, which are an alternative payment method to traditional payment methods, are still not widely used in the world despite the numerous advantages that they provide to users.
📊
Key Findings & Data:The increasing interest in mobile technologies in recent years brings the concept of mobile payment services to the agenda.
💡
Conclusion & Impact:In the research, 246 users were surveyed and the results of the research were analyzed with the structural equation model LISREL program.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Mobil ödeme · UTAUT modeli · IS Success modeli

Abstract

Mobile payment services, which are an alternative payment method to traditional payment methods, are still not widely used in the world despite the numerous advantages that they provide to users. The increasing interest in mobile technologies in recent years brings the concept of mobile payment services to the agenda. The aim of this study is to test the main factors that can predict the use of mobile payment services by consumers, as well as to investigate the contribution that using such a system can provide to customer satisfaction. While the IS Success model discussed in the study allows to measure the success of mobile payment services, UTAUT reveals the factors leading to the success of mobile payment services. In the research, 246 users were surveyed and the results of the research were analyzed with the structural equation model LISREL program.

Özet

Geleneksel ödeme yöntemlerine alternatif bir ödeme aracı olan mobil ödeme hizmetleri kullanıcılara sağladığı sayısız avantaja rağmen halâ dünyada yaygın olarak kullanılmamaktadır. Son yıllarda mobil teknolojilere artan ilgi mobil ödeme hizmetleri kavramını gündeme getirmektedir. Bu çalışmanın amacı tüketicilerin mobil ödeme hizmetleri kullanımını öngörebilecek ana faktörlerin test edilmesinin yanı sıra böyle bir sistemi kullanmanın müşteri memnuniyetine sağlayabileceği katkıyı araştırmaktır. Çalışmada ele alınan IS Success modeli mobil ödeme hizmetlerinin başarısını ölçmeyi sağlarken, UTAUT ise mobil ödeme hizmetlerinin başarılı olmasına yol açan faktörleri ortaya koymaktadır. Araştırmada 246 kullanıcıya anket yapılmış, araştırma sonuçları yapısal eşitlik modeli LISREL programı ile analiz edilmiştir.

🔖

Cite This Article

DURUKAL, E., ARMAN, K. (2021). Examination of Factors Affecting the Customers' Mobile Payment Services Usage Behavior and User Satisfaction. İzmir İktisat Dergisi, Cilt: 36 - Sayı: 1, 171–190. https://ajindex.com/articles/373166

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Abrahão, R., S., Moriguchi, S., N., Andrade, D., F. (2016). Intention of Adoption of Mobile Payment: An Analysis in the Light of the Unified Theory of Acceptance and Use of Technology (UTAUT). RAI Revista de Administração e Inovação, 13, 221–230.
  2. Adrian, B. (2002). Overview of The Mobile Payments Market 2002 through 2007.
  3. Gartner Research, R, 18–1818.
  4. Al-Saedi, K., Al-Emran, M., Abusham, E., ve El-Rahman, S. (2019). Mobile Payment Adoption: A Systematic Review of the UTAUT Model. 2019 International Conference on Fourth Industrial Revolution (ICFIR). Alshare, K. A., Mousa, A. A. (2011). The Moderating Effect of Espoused Cultural Dimensions on Consumer’s Intention to Use Mobile Payment Devices. Proc. 35th Int. Conf. Inf. Syst., no. Zhou 2011, 1–15.
  5. Aslam, W., Ham, M., Arif, I. (2017). Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan. Market-Tržište, 29(2), 161-176.
  6. Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Kizgin, H., Patil, P. (2019). Consumer Use of Mobile Banking (M-Banking) in Saudi Arabia: Towards an Integrated Model. International Journal of Information Management, 44, 38-52.
  7. Bandyopadhyay, K., Fraccastoro, K. (2007). The Effect of Culture on User Acceptance of Information Technology. Commun. Assoc. Inf. Syst., 19, 522–543.
  8. Bentler, P. M. (1990). Comparative Fit Indexes in Structural Models. Psychological Bulletin, 107(2), 238. Bentler, P., M., Yuan, K., H. (1999). Structural Equation Modeling with Small Samples: Test Statistics. Multivariate Behavioral Research, 34(2), 181-197.
  9. Büyüköztürk, Ş. (2002). Faktör Analizi: Temel Kavramlar ve Ölçek Geliştirmede Kullanım. Kuram ve Uygulamada Eğitim Yönetimi Dergisi, 32, 470-483.
  10. Byrne, B. (2009). Multivariate Applications Series. Structural Equation Modeling With AMOS: Basic Concepts, Applications, And Programming (2nd ed.). New York, NY, US: Routledge/Taylor & Francis Group. Chandra, S., Srivastava, S., Theng, Y.-L. (2010). Evaluating The Role of Trust in Consumer Adoption of Mobile Payment Systems: An Empirical Analysis. Communications of the Association for Information Systems, 27, 561–588.
  11. Comrey, A., Lee, H. (1992).
  12. A First Course in Factor Analysis, Hillsdale, NJ: Erlbaum. Çokluk, Ö., Şekercioğlu, Ö. Büyüköztürk, Ş. (2010). Sosyal Bilimler İçin Çok Değişkenli İstatistik. Ankara:
  13. PEGEM Akademi. Dahlberg, T. Mallat, N. Ondrus, J., Zmijewska, A. (2008).
  14. Past, Present And Future Of Mobile Payments Research: A Literature Review. Electronic Commerce Resea