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Journals / Turizm Akademik Dergisi / 2018 / Cilt: 5 - Sayı: 2

Investigation of the Effect of Environmental Concern and Perceived Moral Obligation on Green Hotel Visit Intention

Çevresel Kaygı ve Algılanan Ahlaki Yükümlülüğün Yeşil Otelleri Ziyaret Etme Niyetine Etkisinin İncelenmesi

ÜZEYİR KEMENT
Pages
203–214
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In addition, it was determined that the environmental concerns of hotel customers affected the perceived moral obligation positively.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to determine to impact of the environmental concerns and the perceived moral obligations on intention to visit.
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Key Findings & Data:Research data obtained the visiting green hotels in Turkey were collected from domestic and foreign hotel guests. 391 participants have been reached in the research.
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Conclusion & Impact:In addition, it was determined that the environmental concerns of hotel customers affected the perceived moral obligation positively.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Yeşil otel · çevresel kaygı · algılanan ahlaki yükümlülük

Abstract

The aim of this study is to determine to impact of the environmental concerns and the perceived moral obligations on intention to visit. Research data obtained the visiting green hotels in Turkey were collected from domestic and foreign hotel guests. 391 participants have been reached in the research. When the results were examined, it was determined that environmental concern and perceived moral obligation had a positive effect on the visit intention to visit green hotels. In addition, it was determined that the environmental concerns of hotel customers affected the perceived moral obligation positively.

Özet

Bu araştırmanın amacı yeşil otelleri ziyaret eden otel müşterilerinin çevresel kaygıları ve algıladıkları ahlaki yükümlülüklerinin ziyaret etme niyetlerine olan etkisini belirlemektir. Araştırma kapsamında elde edilen veriler Türkiye’de faaliyet gösteren yeşil otelleri ziyaret eden yerli ve yabancı otel müşterilerinden toplanmıştır. Araştırmada 391 katılımcıya ulaşılmıştır. Elde edilen sonuçlar incelendiğinde, çevresel kaygı ve algılanan ahlaki yükümlülüğün yeşil otelleri ziyaret etme niyetini olumlu yönde etkilediği tespit edilmiştir. Ayrıca otel müşterilerinin çevresel kaygılarının algılanan ahlaki yükümlülüğü olumlu yönde etkilediği yapılan analizler sonucunda belirlenmiştir.

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Cite This Article

KEMENT, Ü. (2018). Investigation of the Effect of Environmental Concern and Perceived Moral Obligation on Green Hotel Visit Intention. Turizm Akademik Dergisi, Cilt: 5 - Sayı: 2, 203–214. https://ajindex.com/articles/368672

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