SavedAdd your journal

Journals / Öneri Dergisi / 2000 / Cilt: 3 - Sayı: 14

İNTERAKTİF İLETİŞİM SİSTEMİ, DOĞRUDAN PAZARLAMA VE BASIN YAYIN SEKTÖRÜNDE STRATEJİK ARAYIŞLAR

Binali DOĞAN
Pages
39–45
Publication Date
2000-07-15
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.
📊
Key Findings & Data:The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.
💡
Conclusion & Impact:The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:interaktif iletişim · pazarlama

Özet

The Aims of the article is to study interactive Communications systems, direct marketing through advertisement and changing strategic behaviors of the print media and mass Communications fırm’s.

🔖

Cite This Article

DOĞAN, B. (2000). İNTERAKTİF İLETİŞİM SİSTEMİ, DOĞRUDAN PAZARLAMA VE BASIN YAYIN SEKTÖRÜNDE STRATEJİK ARAYIŞLAR. Öneri Dergisi, Cilt: 3 - Sayı: 14, 39–45. https://ajindex.com/articles/36296

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (15)

  1. Fiil, Chris, Marketing Communications: Contexts, Contents and Strategies, (2B), Prentice Hail, London, 1998
  2. Hofman, D.L.; Novak, P.T., “Marketing in Hypermedia Computer- Mediated Environments: Conceptual Foundations”, Journal ofMarketing, 60. (July) 1996, s.50-68 3 [3] Duggan, Maria; John Deveney, “How to make İnternet Marketing Simple”, Communication World; San Francisco, Apr/May 2000
  3. Martin, Chuck, Dijital Diinya, (İnternette İş Kurma ve Geliştirme Fırsatları), (Çev:Metin Özbey), Yönetim Geliştirme Yayınları, İstanbul, 1997. [5] --------, T.C. Başbakanlık Dış Ticaret Müsteşarlığı Elektonik Ticaret Koordinasyon Kurulu Raporu, Mayıs 1998. [6] --------, “T.C. Ulaştırma Bakanlığı İnternet Üst Kurulu, Türkiye ’de İnternet Alt Yapısı Üzerine Görüşler”, İnternet Üst Kurulu Alt Yapı teknik Komitesi Taslak Raporu, 11.3.1998. [7] --------, http//www.tr-net/intemet-turkiye
  4. Hampden, Charles, Tumer; Alfons Trompenaars, Kapitalizmin Yedi Kültürü, (Çev:Füsun Doruker), Sabah Yayınları, İstanbul, 1995
  5. Porter. Michael, E., The Competetive Advantage of Nations, New York, The Free Pres., 1990
  6. Mintzberg, Henry, Strategy -Making in Three Modes, (Der: J.B. Quinn, H.Mintzberg ve R.H. James), The Strategy Process: Concepts, Contexts and Cases, Prentice Hail Inc., London, 1998
  7. Gilbert, Xavier; Strebel, Paul, Devoloping Competetive Advantage, (Der: J.B. Quinn, H.Mintzberg ve R.H. James), The Strategy Process: Concepts, Contexts and Cases, Prentice Hail Inc., London, 1998
  8. Hamer, Michael; Stanton, Steven A., Değişim Mühendisliği Devrimi, (Çev: Sinem Gül), Sabah Yayınları, İstanbul, 1995
  9. Deming, W. Edvvards, Krizden Çıkış, (2.B) (Çev:Cem Akaş), Arçelik-Kalder, İstanbul, 1998
  10. Kırım, Arman, Yeni Dünyada Strateji ve Yönetim, Sistem Yayıncılık, İstanbul, 1998
  11. Brandenburger, Adam M.; Nalebuf, Barry J., Ortaklaşa Rekabet, (Çev:Levent Cinemre), Scala Yayıncılık, İstanbul, 1998
  12. Doz, Yves L.; Hammel, Garry, Şirket İttifakları (Global Pazarlarda Başarının Anahtarı), (Çev:Atilla Bostancıoğlu), Sabah Yayınları, İstanbul, 1999
  13. Craig, Tim, “The Japanese Beer Wars: Initiating and Responding to Hypercompetition in New Product Developmenü, Organization Science, 7/3, 1996, ss.302-321
  14. Uraz, Çevik, “Değişim ve Küreselleşme Olgusu Karşısında Türk İşletmelerinin sorunları ve Çözüm Önerileri', 5.İşIetmecilik Kongresi, 7-8 Kasım, İstanbul, 1997
  15. Zhang, Yonghua, “New Information Technologies and Mass Communication in Shanghal