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Journals / Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2013 / Cilt: 17 - Sayı: 1

Perakende Akaryakıt Sektöründe Marka Sadakatine Etki Eden Faktörlerin Belirlenmesi Üzerine Bir Araştırma / A Research on the Factor Affecting of Brand Loyalty in the Retail Fuel Sector

Sevtap ÜNAL
Hatice Dağcı BÜYÜK
Hatice AYDIN
Pages
363–376
Publication Date
2013-06-18
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Following the research, the brand image, brand reputation, brand liking, brand satisfaction, position of the gas station effective to built up the trust and loyalty, were determined.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:At the begining of the twentieth century, the rapid manners of production and consumption developments and changing enhanced competition in the fuel oil sector as well as in all sectors.
📊
Key Findings & Data:In the fuel sectors to counter competition, retraining customers and creating a loyal customers are, among the important issues.
💡
Conclusion & Impact:Following the research, the brand image, brand reputation, brand liking, brand satisfaction, position of the gas station effective to built up the trust and loyalty, were determined.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Marka Sadakati · Perakendecilik · Akaryakıt Sektörü

Abstract

At the begining of the twentieth century, the rapid manners of production and consumption developments and changing enhanced competition in the fuel oil sector as well as in all sectors. In the fuel sectors to counter competition, retraining customers and creating a loyal customers are, among the important issues. The loyal customers of fuel oil companies are not only ensure warranty sales but also describe the cost. The study tried to determine the factors affecting brand loyalty in the fuel sector. The research had carried out through face-to-face survey, who got service consumers at gas stations in the central district Erzurum. Following the research, the brand image, brand reputation, brand liking, brand satisfaction, position of the gas station effective to built up the trust and loyalty, were determined.

Özet

Öz: 20. yüzyılın başlarından itibaren üretim ve tüketim biçimlerinde yaşanan hızlı

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Cite This Article

ÜNAL, S., BÜYÜK, H. D., AYDIN, H. (2013). Perakende Akaryakıt Sektöründe Marka Sadakatine Etki Eden Faktörlerin Belirlenmesi Üzerine Bir Araştırma / A Research on the Factor Affecting of Brand Loyalty in the Retail Fuel Sector. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 17 - Sayı: 1, 363–376. https://ajindex.com/articles/28407

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