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Journals / Finans Politik ve Ekonomik Yorumlar Dergisi / 2010 / Cilt: 47 - Sayı: 540

Technology Acceptance Model and an Application

Teknoloji Kabul Modeli ve Bir Uygulama

H. Eray ÇELİK
Veysel YILMAZ
M. Vedat PAZARLIOĞLU
Pages
41–50
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

At the end of the analysis, the independent and intermediary variables are found sufficient to explain the consumers' real behaviors about e-shopping.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The relation between the factors, which determine the consumers' behaviors about e-marketing, is tried to put forward by using Technology Acceptance Model (TAM) via structural equation models.
📊
Key Findings & Data:By this aim LISREL packet program is used.
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Conclusion & Impact:At the end of the analysis, the independent and intermediary variables are found sufficient to explain the consumers' real behaviors about e-shopping.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The relation between the factors, which determine the consumers' behaviors about e-marketing, is tried to put forward by using Technology Acceptance Model (TAM) via structural equation models. By this aim LISREL packet program is used. At the end of the analysis, the independent and intermediary variables are found sufficient to explain the consumers' real behaviors about e-shopping.

Özet

Çalişmada, Teknoloji Kabul Modeli(TKM) kullanilarak e-alişverişe ilişkin tüketicilerin davranişlarini belirleyen faktörler arasindaki ilişki yapisal eşitlik modellemesi kullanilarak açiklanmaya çalişilmiştir. Çalişmada e-anket kullanilarak elde edilen verilerin analizinde LISREL hazir yazilimi kullanilmiştir. Yapilan analiziler sonucunda klasik TKM modelinde yer alan bağimsiz ve araci değişkenlerin e- alişverişe ilişkin tüketicilerin gerçek davranişini açiklamada yeterli olduğu belirlenmiştir.

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Cite This Article

ÇELİK, H. E., YILMAZ, V., PAZARLIOĞLU, M. V. (2010). Technology Acceptance Model and an Application. Finans Politik ve Ekonomik Yorumlar Dergisi, Cilt: 47 - Sayı: 540, 41–50. https://ajindex.com/articles/224138

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