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Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2006 / Cilt: 6 - Sayı: 2

Investigation of the Factors Affecting Loyalt to Organization Through the Structural Equation Modeling: Example from Private and Public Banks

Kuruma Bağlılığı Etkileyen Faktörlerin Yapısal Eşitlik Modelleriyle Araştırılması: Özel Devlet Bankası Örneği

Veysel YILMAZ
Erdoğan H. EKİZ
H. Eray ÇELİK
Pages
171–183
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Discussion of the results, implications to the bank managers are also presented.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study is designed to find out the relationship between public and private bank customers' service quality perceptions and their loyalty to their banks through the use of a research model.
📊
Key Findings & Data:To serve this purpose, 250 public and 100 private bank customers are requested to fill out a 37-item questionnaire.
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Conclusion & Impact:Discussion of the results, implications to the bank managers are also presented.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study is designed to find out the relationship between public and private bank customers' service quality perceptions and their loyalty to their banks through the use of a research model. To serve this purpose, 250 public and 100 private bank customers are requested to fill out a 37-item questionnaire. Empirical results revealed that while responsiveness and reliability are perceived to be the most influential factors increasing loyalty to the public banks, empathy and reliability are reported in the private banks. Discussion of the results, implications to the bank managers are also presented.

Özet

Çalışma, özel ve devlet bankası müşterilerinin sunulan hizmetlerden memnuniyetleri ile bankaya bağlılıklarını arasındaki ilişkiyi bir model yardımıyla betimlemek amacıyla ta­sarlanmıştır. Bu amaçla, Eskişehir'de bir devlet bankası ve bir özel banka müşterileri arasından rassal olarak seçilen sırasıyla 250 ve 100 müşteriye 37 önermeyi içeren bir an­ket uygulanmıştır. Analiz sonucunda devlet bankaları için bankaların hevesliliği ve yeter­liliğinin, özel bankalar için ise duyarlılık ve yeterliliğin kuruma bağlılığı artıran önemli faktörler olduğu, ortaya çıkmıştır. Çalışmada ayrıca bulgular tartışılmış ve banka yöneti­cilerine öneriler sunulmuştur.

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Cite This Article

YILMAZ, V., EKİZ, E. H., ÇELİK, H. E. (2022). Investigation of the Factors Affecting Loyalt to Organization Through the Structural Equation Modeling: Example from Private and Public Banks. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 6 - Sayı: 2, 171–183. https://ajindex.com/articles/439064

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