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Journals / Nitel Sosyal Bilimler / 2020 / Cilt: 2 - Sayı: 1

Turkey’s Soft Power and Public Diplomacy: The Case of Serbia Between 2002-2019

Türkiye’nin Yumuşak Gücü ve Kamu Diplomasisi: 2002-2019 arası Sırbistan Örneği

Talha YAVUZ
Şirin DUYGULU ELCİM
Pages
74–89
Publication Date
2020-06-24
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Turkish Cooperation and Coordination Agency (TİKA), Presidency for Turks Abroad and Related Communities (YTB), Yunus Emre Institute (YEE) as “state to public” actors, and Turkish soap operas, tourism, trade as “public to public” actors are presented in this study.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This article explores the concept of soft power and how it’s been applied by public diplomacy of Turkey between 2002-2019.
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Key Findings & Data:In this article, the role of Turkish public diplomacy in developing Serbian-Turkish relations is studied.
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Conclusion & Impact:Turkish Cooperation and Coordination Agency (TİKA), Presidency for Turks Abroad and Related Communities (YTB), Yunus Emre Institute (YEE) as “state to public” actors, and Turkish soap operas, tourism, trade as “public to public” actors are presented in this study.
🔬Design:Research Article
📍Scope:2002-2019 Verileri
⚙️Variables:Kamu Diplomasisi · Yumuşak Güç · Sırbistan

Abstract

This article explores the concept of soft power and how it’s been applied by public diplomacy of Turkey between 2002-2019. In this article, the role of Turkish public diplomacy in developing Serbian-Turkish relations is studied. As a case study, Turkish public diplomacy tools in Serbia as “state to public” and “public to public” and how they are exercised in order to wield soft power are analyzed. Turkish Cooperation and Coordination Agency (TİKA), Presidency for Turks Abroad and Related Communities (YTB), Yunus Emre Institute (YEE) as “state to public” actors, and Turkish soap operas, tourism, trade as “public to public” actors are presented in this study.

Özet

Bu çalışma yumuşak güç konseptini ve yumuşak gücün Türkiye’nin kamu diplomasisi’ni Sırbistan özelinde 2002- 2019 yılları arasında nasıl kullanıldığını incelemektedir. Bu makalede gelişen Sırbistan-Türkiye ilişkilerinde Türkiye’nin kamu diplomasisi’nin rolü çalışılmıştır. Örnek çalışma olarak Türkiye’nin kamu diplomasisinin araçları “devletten kamuya” ve “kamudan kamuya” olarak Sırbistan özelinde incelenmiştir. Türk İşbirliği ve Koordinasyon Ajansı (TİKA), Yurtdışı Türkler ve Akraba Topluluklar Başkanlığı (YTB), Yunus Emre Enstitüsü (YEE) “devletten kamuya” ve Türk dizileri, turizm, ticaret “kamudan kamuya” kısmında incelenmiştir.

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Cite This Article

YAVUZ, T., ELCİM, Ş. D. (2020). Turkey’s Soft Power and Public Diplomacy: The Case of Serbia Between 2002-2019. Nitel Sosyal Bilimler, Cilt: 2 - Sayı: 1, 74–89. https://ajindex.com/articles/217167

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