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Journals / Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi / 2021 / Cilt: 24 - Sayı: 1

CONFLICTS IN THE DISTRIBUTION CHANNELS FROM THE PERSPECTIVE OF ACCOMMODATION ESTABLISHMENTS MANAGERS: EXAMPLE OF ANTALYA REGION

Konaklama İşletmeleri Yöneticilerinin Bakış Açısından Dağıtım Kanallarında Yaşanan Çatışmalar: Antalya Bölgesi Örneği

Selda GÜVEN
Hacı Mehmet YILDIRIM
Lütfi ATAY
Serkan TÜRKMEN
Pages
1–19
Publication Date
2021-06-22
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In the findings of the study, it was concluded that enterprises operating in the accommodation sector for a long time have more bargaining power and their attempts to terminate the contracts decrease as the quotas and working periods.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Despite the rapid and technology-based developments in the tourism sector, accommodation establishments are highly dependent on tour operators and travel agencies.
📊
Key Findings & Data:The international dimension of tourism and the need to connect with different geographies necessitate the cooperation of accommodation businesses with tour operators and travel agencies.
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Conclusion & Impact:In the findings of the study, it was concluded that enterprises operating in the accommodation sector for a long time have more bargaining power and their attempts to terminate the contracts decrease as the quotas and working periods.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Konaklama İşletmeleri · Seyahat Acentaları · Tur Operatörleri

Abstract

Despite the rapid and technology-based developments in the tourism sector, accommodation establishments are highly dependent on tour operators and travel agencies. The international dimension of tourism and the need to connect with different geographies necessitate the cooperation of accommodation businesses with tour operators and travel agencies. In this study, it is aimed to determine the level of dependency of accommodation businesses operating in the Antalya region on travel agencies and tour operators, and to determine the conflicts and solutions to the conflicts experienced during the operations. In the findings of the study, it was concluded that enterprises operating in the accommodation sector for a long time have more bargaining power and their attempts to terminate the contracts decrease as the quotas and working periods.

Özet

Turizm sektöründe son zamanlarda yaşanan hızlı ve teknoloji temelli gelişmelere rağmen konaklama işletmeleri tur operatörlerine ve seyahat acentalarına yüksek oranda bağımlılık göstermektedir. Turizmin uluslararası boyutta olması ve farklı coğrafyalarla bağlantı kurma gereksinimi konaklama işletmelerinin tur operatörleri ve seyahat acentaları ile iş birliklerini zorunlu kılmaktadır. Bu çalışmada Antalya bölgesinde faaliyet gösteren konaklama işletmelerinin, seyahat acentaları ve tur operatörlerine bağımlılık düzeylerinin belirlenmesi, operasyonlar sırasında yaşanan çatışmaları ve çatışmalara ilişkin çözümlerin tespit edilmesi amaçlanmaktadır. Çalışma bulgularında, uzun süredir konaklama sektöründe faaliyet gösteren işletmelerin daha fazla pazarlık gücüne sahip olduğu ve seyahat acentalarına verdikleri kontenjanlar ve acentalarla çalışma süreleri artıkça sözleşmeyi feshetme yönündeki girişimlerinin daha azaldığı sonuçlarına ulaşılmıştır.

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Cite This Article

GÜVEN, S., YILDIRIM, H. M., ATAY, L., TÜRKMEN, S. (2021). CONFLICTS IN THE DISTRIBUTION CHANNELS FROM THE PERSPECTIVE OF ACCOMMODATION ESTABLISHMENTS MANAGERS: EXAMPLE OF ANTALYA REGION. Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi, Cilt: 24 - Sayı: 1, 1–19. https://ajindex.com/articles/210359

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