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Journals / Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2017 / Cilt: 8 - Sayı: 15

HOW ARE UNIVERSITY REPUTATION PRACTICES AND REPUTATION PERCEPTIONS RELATED?

KURUMSAL İTİBAR UYGULAMALARI İLE KURUMSAL İTİBAR ALGILAMALARI NASIL İLİŞKİLİDİR?

EMEL ESEN
ARZU ÖZSÖZGÜN ÇALIŞKAN
GÜLER ARAS
Pages
19–34
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of the study, the main hypothesis stating that corporate practices are positively related with corporate reputation perceptions is supported.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The main aim of this study is to explore the relationship between university practices and reputation perceptions in a public university sample.
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Key Findings & Data:The research sample consists of 1021 graduate and undergraduate students.
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Conclusion & Impact:According to the results of the study, the main hypothesis stating that corporate practices are positively related with corporate reputation perceptions is supported.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:İtibar · itibar ölçümü · üniversite

Abstract

The main aim of this study is to explore the relationship between university practices and reputation perceptions in a public university sample. A quantitative study was conducted by using Structural Equation Modeling. The research sample consists of 1021 graduate and undergraduate students. According to the results of the study, the main hypothesis stating that corporate practices are positively related with corporate reputation perceptions is supported. Managerial implications for universities may also be derived from survey results. Universities should be competitive if they want to be selected by students, draw support, and keep qualified academicians. The main contribution of this study is to provide significant comprehension about the importance of developing competent strategies to enhance university reputation.

Özet

Bu çalışmanın temel amacı, üniversite uygulamaları ile itibar algısı arasında bir ilişki olup olmadığını bir kamu üniversitesi örneklemine dayanarak irdelemektir. Bu amaç doğrultusunda yapısal eşitlik modeli kullanılarak kantitatif bir araştırma gerçekleştirilmiştir. Araştırma örneklemi 1021 lisans ve yüksek lisans öğrencisinden oluşmaktadır. Araştırma sonuçları, kurumsal uygulamalar ile kurum itibarı algısı arasında anlamlı bir ilişki olduğu hipotezini desteklemektedir. Araştırma bulgularına dayanılarak üniversiteler için yönetsel uygulamalarla ilgili sonuçlar çıkarılabilir. Üniversiteler, öğrenciler tarafından tercih edilmek, destek almak ve donanımlı akademisyenlere sahip olmak istiyorlarsa rekabetçi olmalıdırlar. Bu çalışmanın başlıca katkısı, üniversite itibarının arttırılması için etkin stratejilerin geliştirilmesinin önemli olduğuna işaret etmesidir.

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Cite This Article

ESEN, E., ÇALIŞKAN, A. Ö., ARAS, G. (2017). HOW ARE UNIVERSITY REPUTATION PRACTICES AND REPUTATION PERCEPTIONS RELATED?. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 8 - Sayı: 15, 19–34. https://ajindex.com/articles/199310

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