Journals / Kocatepe Tıp Dergisi / 2019 / Cilt: 20 - Sayı: 2

AN EXAMPLE OF SOCIAL MEDIA USE OF PUBLIC INSTITUTIONS IN THE FIELD OF HEALTH: MINISTRY OF HEALTH EXAMINATION OF TWITTER ACCOUNT IN 2017

SAĞLIK ALANINDA KAMU KURUMLARININ SOSYAL MEDYA KULLANIMINA BİR ÖRNEK: SAĞLIK BAKANLIĞI 2017 YILI TWİTTER HESABININ İNCELENMESİ

Pages
52–57
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

However, it would be appropriate to carry out further research into how effective these health information are in improving health.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:OBJECTIVE: Nowadays, social media offers opportunities in health communication and health promotion.
📊
Key Findings & Data:This study was intended to examine the contents of the tweets that the Ministry of Health sent on Twitter in 2017.MATERIAL AND METHODS: In this descriptive study, original tweets which shared from Republic of Turkey Ministry of Health official Twiter account @SaglikBakanligi between January 2017 and January 2018 were examined.
💡
Conclusion & Impact:However, it would be appropriate to carry out further research into how effective these health information are in improving health.
🔬Design:Research Article
📍Scope:2017 Verileri
⚙️Variables:Sağlığın geliştirilmesi · sosyal medya · sağlık iletişimi

Abstract

OBJECTIVE: Nowadays, social media offers opportunities in health communication and health promotion. Social media is also used by health institutions to improve the health of the people. One of the institutions that use social media is Republic of Turkey, Ministry of Health. This study was intended to examine the contents of the tweets that the Ministry of Health sent on Twitter in 2017.MATERIAL AND METHODS: In this descriptive study, original tweets which shared from Republic of Turkey Ministry of Health official Twiter account @SaglikBakanligi between January 2017 and January 2018 were examined. Tweets were divided into groups according to their contents. Retweet, likes and comments were recorded. Number of comments, retweets, and likes were given as mean, median, standard deviation, maximum and minimum. Tweet topics were presented in percent and frequency.RESULTS: Five hundred and seventy one original tweets were sent in 2017. A total of 393 (%68.33) tweets were sent in relation to health issues while 178 (%31.17) tweets about non-health issues were sent. The most common tweets with health topics were health nutrition and nutritional recommendations, the importance of physical activity and benefits.CONCLUSIONS: The Ministry of Health gives health messages through various social media platforms (Twiter, Instagram Facebook, Yotube) and benefits from social media. It provides an important service for health communication by informing health issues as the right information source. However, it would be appropriate to carry out further research into how effective these health information are in improving health.

Özet

AMAÇ: Günümüzde sosyal medya sağlık iletişimi ve sağlığı geliştirme alanında fırsatlar sunmaktadır. Sosyal medya halkın sağlığını geliştirmek için sağlık kurumları tarafında da kullanılmaktadır. Sosyal medyayı kullanan kurumlardan biride Türkiye Cumhuriyeti Sağlık Bakanlığıdır. Bu çalışma 2017 yılı içerisinde T.C. Sağlık Bakanlığı’nın Twitter’dan göndermiş olduğu tweetlerin içeriklerini, incelemek amaçlanmıştır.

🔖

Cite This Article

ŞENOL, Y., AVCI, K. (2019). AN EXAMPLE OF SOCIAL MEDIA USE OF PUBLIC INSTITUTIONS IN THE FIELD OF HEALTH: MINISTRY OF HEALTH EXAMINATION OF TWITTER ACCOUNT IN 2017. Kocatepe Tıp Dergisi, Cilt: 20 - Sayı: 2, 52–57. https://ajindex.com/articles/194600

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (1)

  1. We Are Social Digital in 2017: Global overview. https://wearesocial.com/uk/special-reports/2017-digital-yearbook Erişim 06.02.2018. 2.Türkiye İstatistik Kurumu. Hane halkı bilişim teknolojileri kullanım araştırması, 2017. http://www.tuik.gov.tr/PreHaberBultenleri.do?id=24862 Erişim 06.02.2018. 3. Avcı K. Kadınların yeni sağlık danışmanları: Medya, internet, sosyal medya ve mobil uygulamalar. Turkiye Klinikleri Journal of Public Health-Special Topic 2016;2(2):43-51. 4. Levinson P (Editör). New new media. 2nd Edition, Boston: Allyn & Bacon, 2013:1-13. 5. Avcı K, Avşar Z. Sağlık iletişimi ve yeni medya, İletişim Kuram ve Araştırma Dergisi 2014;39:181-190. 6. Renata S (Editör). Health communication: from theory to practice. 2nd edition. San Francisco:Jossey-bass, 2014:1-32. 7. Syed-Abdul S, Gabarron E, Lau A. (Editör). Participatory health through social media. In Syed-Abdul S, Gabarron E, Lau AYS, Househ M. An introduction to participatory health through social media. 1st edition, London: Elsevier, 2016:1-9. 8. Li Y, Wang X, Lin X, Hajli M. Seeking and sharing health information on social media: a net valence model and cross-cultural comparison. Technological Forecasting and Social Change 2018;126:28-40. 9. Fertman CI, Allensworth DD (Editör). Health promotion programs: from theory to practice. In Fertman, CI, Allensworth, DD, Auld, E. What are health promotion programs. 1st edition, San Francisco:Jossey-Bass, 2010:3-21. 10. Park H, Reber BH, Chon MG. Tweeting as health communication: health organizations’ use of twitter for health promotion and public engagement. Journal of Health Communication 2016;21(2):188-198. 11. Thoma B. Personal reflections on exploring social media in medicine. International Review of Psychiatry 2015;27(2):161-166. 12. Thompson TL, Parrott R, Nussbaum JF (Editör). The Routledge handbook of health communication. In Galarce M, Ramanadhan S, Viswanath K. Health information seeking. 1st edition, Newyork:Routledge, 2011:167-180. 13. Department of Health and Social Care @DHSCgovuk. https://twitter.com/dhscgovuk Erişim 23.02.2018. 14. Department of Health & Human Services @HHSGov. https://twitter.com/hhsgov Erişim 23.02.2018. 15. Bundesministeriums für Gesundheit @BMG_Bund. https://twitter.com/BMG_Bund Erişim 23.02.2018. 16. Laranj L, Arguel A, Neves AL, et al. The influence of social networking sites on health behavior change: a systematic review and meta-analysis. Journal of the American Medical Informatics Association 2014;22(1):243-2