SavedAdd your journal

Journals / Uluslararası Yönetim İktisat ve İşletme Dergisi / 2016 / Cilt: 12 - Sayı: 29

FACTORS AFFECTING CONSUMER ATTITUDES AND PURCHASE INTENTION TOWARD ORGANIC TEA: A FIELD RESEARCH

TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI

İsmail Tamer TOKLU
Erol USTAAHMETOĞLU
Pages
41–61
Publication Date
2016-08-01
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Organic tea can contribute to local economy by penetrating both internal and external markets with a successful market positioning

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study reveals what affects Turkish consumers’ organic tea purchase intention.
📊
Key Findings & Data:Consumer attitude, health consciousness, nutrition value and food safety are defined as independent variables.
💡
Conclusion & Impact:Organic tea can contribute to local economy by penetrating both internal and external markets with a successful market positioning
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Organik Çay · Tutum · Satın Alma Niyeti

Abstract

This study reveals what affects Turkish consumers’ organic tea purchase intention. Consumer attitude, health consciousness, nutrition value and food safety are defined as independent variables. The data of the survey were collected from consumers with face to face interview by using convenience sampling method and analyzed with SmartPLS SEM. According to the main results of the study, nutrition value and health consciousness affect consumers’ attitude. Although attitude does not affect purchase intention, nutrition value and food safety affect it. Organic tea can contribute to local economy by penetrating both internal and external markets with a successful market positioning

Özet

Bu çalışma tüketicilerin organik çay satın alma niyetini nelerin etkilediğini araştırmaktadır. Tüketici tutumu, sağlık bilinci, beslenme değeri ve gıda güvenliği bağımsız değişkenler olarak tanımlanmaktadır. Araştırmanın verileri kolayda örnekleme yöntemiyle tüketicilerle yapılan yüz yüze anketle toplanarak SmartPLS Yapısal Eşitlik Modellemesi ile analiz edilmiştir. Çalışmanın ana sonuçlarına göre, beslenme değeri ve sağlık bilinci organik çaya yönelik tutumu etkilemektedir. Satın alma niyetini organik çaya yönelik tutum etkilemezken, beslenme değeri ve gıda güvenliği etkilemektedir. Organik çay başarılı bir pazar konumlandırması ile iç ve dış pazarlara yoğunlaşarak yerel ekonomiye önemli katkı sağlayabilir.

🔖

Cite This Article

TOKLU, İ. T., USTAAHMETOĞLU, E. (2016). FACTORS AFFECTING CONSUMER ATTITUDES AND PURCHASE INTENTION TOWARD ORGANIC TEA: A FIELD RESEARCH. Uluslararası Yönetim İktisat ve İşletme Dergisi, Cilt: 12 - Sayı: 29, 41–61. https://ajindex.com/articles/169872

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. NJ: Prentice Hall. Ajzen, I. (1991).
  2. The theory of planned behavior, Organizational Behavior and Human Decision Processes, 50, 179-211.
  3. Amodio, M.L., Colelli, G., Hasey, J.K. & Kader, A.A. (2007). A comparative study of composition and postharvest performance of organically and conventionally grown kiwifruits. Journal of the Science of Food and Agriculture, 87 (7), 1228-1236.
  4. Andersen, L.M. (2007). Organic milk – who and why. iHEA 2007 6th World Congress: Explorations in Health Economics. Bagozzi, R. P. & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
  5. Bourn, D. & Prescott, J. (2002). A comparison of the nutritional value, sensory qualities and food safety of organically and conventionally produced foods. Critical Reviews in Food Science and Nutrition, 42 (1), 1-34.
  6. Brugarolas, M. & Rivera, L.M. (2005). Comportamiento del consumidor valenciano ante los productos ecologicos e integrados. Rev Esp Estud Agrosoc Pesq, 192, 105-121.
  7. Busch, T. (1998). Attitudes towards management by objectives: An empirical investigation of self-efficacy and goal commitment. Scandinavian Journal of Management, 14 (83), 289-299.
  8. Çaykur (2014). Çay Sektörü Raporu 2014, Erisim Tarihi: 17.8.2015, www.caykur.gov.tr Çelik, S. (2013). Kimler, neden organik gida satin aliyor? Bir alan araştirmasi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 30, 93-108.
  9. Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy life style. British Food Journal, 111(2), 165-178.
  10. Chin, W. (1998). The partial least squares approach to structural equation modeling. In: Marcoulides, G.A. (Ed.), Modern Methods for Business Research. Lawrence Erlbaum Associates Publisher,
  11. Mahwah, New Jersey, 295-336.
  12. Coddington, W. (1993). Environmental marketing - positive strategies for reaching the green consumer. NY: McGraw-Hill. Dangour, A. D., Dodhia S. K., Hayter A., Allen E., Lock K. & Uauy R. (2009). Nutritional quality of organic foods: A systematic review. The American Journal of Clinical Nutrition, 92(1), 203-210.
  13. Davies, A., Titterington, A.J. & Cochrane, C. (1995). Who buys organic food? A profile of the purchasers of organic food in Northern Ireland. British Food Journal, 97(10), 17-23.
  14. De Barcellos, M.D., Krystallis, A., Melo Saab, M.S