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Journals / Yalova Üniversitesi Spor Bilimleri Dergisi / 2026 / Cilt: 5 Sayı: 1

Technological Sports Product Addiction and Artificial Intelligence Attitude: Evidence from Sports Sciences Students

Teknolojik Spor Ürünleri Bağımlılığı ve Yapay Zeka Tutumu: Spor Bilimleri Öğrencilerinden Kanıtlar

Muhammet Kusan(ONDOKUZ MAYIS ÜNİVERSİTESİ, YAŞAR DOĞU SPOR BİLİMLERİ FAKÜLTESİ)0000-0001-6813-859X
Fatih Samet Atasoy(ONDOKUZ MAYIS ÜNİVERSİTESİ)0000-0002-8071-6601
Pages
351–369
Publication Date
2026-03-19
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings revealed that students who used technological sports products exhibited significantly higher levels of addiction, both in total scores and in sub-dimensions, compared to non-users.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to examine the relationship between technological sports product addiction and artificial intelligence (AI) awareness among students of the Faculty of Sport Sciences.
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Key Findings & Data:The research was conducted using a correlational survey model, and the sample consisted of 223 students.
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Conclusion & Impact:The findings revealed that students who used technological sports products exhibited significantly higher levels of addiction, both in total scores and in sub-dimensions, compared to non-users.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Spor teknolojileri · Teknolojik bağımlılık · Yapay zekâ

Abstract

The purpose of this study is to examine the relationship between technological sports product addiction and artificial intelligence (AI) awareness among students of the Faculty of Sport Sciences. The research was conducted using a correlational survey model, and the sample consisted of 223 students. Data were collected through the Personal Information Form, the Technological Sporting Goods Addiction Scale (TSÜBÖ), and the Artificial Intelligence Attitude Scale (AIAS-4). The analyses were performed using SPSS 22.0, applying independent samples t-tests, one-way ANOVA (Tukey), and Pearson correlation coefficients. The findings revealed that students who used technological sports products exhibited significantly higher levels of addiction, both in total scores and in sub-dimensions, compared to non-users. Similarly, AI awareness levels were also found to be significantly higher among users. No significant gender differences were observed in overall addiction levels; however, male students scored higher in the sub-dimensions of tracking-promotion and salience. Increasing income levels were associated with higher levels of both addiction and awareness. A negative relationship was identified between age and technological sports product addiction, indicating that addiction decreased with increasing age, while no significant relationship was found between age and AI awareness. Moreover, a strong positive correlation was established between AI awareness and technological sports product addiction. In conclusion, AI technologies do not directly increase addiction but enhance awareness. This finding suggests that AI-based applications in the field of sports should be supported through conscious technology use and educational programs.

Özet

Bu araştırmanın amacı, Spor Bilimleri Fakültesi öğrencilerinde teknolojik spor ürünleri bağımlılığı ile yapay zekâ tutumu arasındaki ilişkiyi incelemektir. İlişkisel tarama modeliyle yürütülen çalışmanın örneklemini 223 öğrenci oluşturmaktadır. Veri toplama aracı olarak Kişisel Bilgi Formu, Teknolojik Spor Ürünleri Bağımlılığı Ölçeği ve Yapay Zekâ Tutum Ölçeği kullanılmıştır. Veriler SPSS 22.0 ile analiz edilmiş; bağımsız örneklemler t-testi, ANOVA (Tukey), ve Pearson korelasyonları uygulanmıştır. Bulgulara göre, teknolojik spor ürünlerini kullanan öğrencilerin toplam puan ve alt boyutlarda kullanmayanlara göre daha yüksek düzeyde bağımlılık sergilediği saptanmıştır. Yapay zekâ tutum düzeyleri de kullanıcılar lehine anlamlı biçimde yüksek bulunmuştur. Cinsiyet değişkeni açısından genel bağımlılık düzeyinde farklılık gözlenmezken, takip-tanıtım ve belirginlik alt boyutlarında erkek öğrencilerin daha yüksek puan aldığı belirlenmiştir. Gelir düzeyinin artması hem bağımlılık hem de tutum düzeylerinde artışla ilişkilendirilmiştir. Yaş ile teknolojik spor ürünleri bağımlılığı arasında negatif bir ilişki bulunmuş, yaş arttıkça bağımlılığın azaldığı ortaya çıkmıştır. Buna karşılık yaş ile yapay zekâ tutumu arasında anlamlı bir ilişki görülmemiştir. Öte yandan yapay zekâ tutumu ile teknolojik spor ürünleri bağımlılığı arasında güçlü ve pozitif bir ilişki tespit edilmiştir. Sonuç olarak, yapay zekâ teknolojilerinin bağımlılığı doğrudan artırmadığı, ancak tutum düzeyini yükselttiği belirlenmiştir. Bu bulgu, spor alanında geliştirilecek yapay zekâ tabanlı uygulamaların, bilinçli teknoloji kullanımı ve eğitim programlarıyla desteklenmesi gerektiğini göstermektedir.

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Cite This Article

Kusan, M., Atasoy, F. S. (2026). Technological Sports Product Addiction and Artificial Intelligence Attitude: Evidence from Sports Sciences Students. Yalova Üniversitesi Spor Bilimleri Dergisi, Cilt: 5 Sayı: 1, 351–369. https://doi.org/10.70007/yalovaspor.1862727

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