AI Summary & Key Takeaways
AI InsightThe motivation of this study is to reveal the problems faced by women entrepreneurs and to offer solutions.
📌 3 Key Takeaways
Abstract
Purpose: To investigate the impact of factors affecting women entrepreneurs' performance (WEP) on business performance (BP) and competitive advantage (CA). It also examines the mediating role of CA between the factors affecting WEP and BP. Methodology: The sample consists of 183 women entrepreneurs. Data were collected from the participants by questionnaire method. Findings: The factors affecting WEP have a positive and significant effect on both CA and BP. While CA has a significant effect on BP, it also has a mediating effect. Practical Implications: Eliminating the obstacles faced by women entrepreneurs and managing them effectively will provide them with a competitive advantage while ensuring sustainable growth. Originality: This study includes theoretical as well as practical implications. The motivation of this study is to reveal the problems faced by women entrepreneurs and to offer solutions.