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Journals / The Journal of International Scientific Researches / 2026 / Cilt: 10 Sayı: 2

Innovation and Marketing from the Perspective of Industry 5.0 and Society 5.0

Endüstri 5.0 ve Toplum 5.0 Perspektifinden İnovasyon ve Pazarlama

Salih Yıldız(GÜMÜŞHANE ÜNİVERSİTESİ, GÜMÜŞHANE İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ)0000-0002-1002-5960
Mehmet Asif Alan(Bayburt Üniversitesi (İdari Per.))0000-0002-6947-404X
Pages
229–248
Publication Date
2025-06-21
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Businesses are encouraged to focus on innovative technologies and human-centered strategies to take advantage of the opportunities offered by this new era

📌 3 Key Takeaways

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Objective & Hypothesis:Examining the critical role of innovation and marketing in the Industry 5.0 era plays an important and critical role for society.
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Key Findings & Data:Defined as an industrial paradigm focusing on human-centered approaches, Industry 5.0 emphasizes sustainability and personalization while integrating advanced technologies such as artificial intelligence (AI), Internet of Things (IoT), robotics and cyber-physical systems.
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Conclusion & Impact:Businesses are encouraged to focus on innovative technologies and human-centered strategies to take advantage of the opportunities offered by this new era
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Pazarlama · Endüstri 4.0 · Endüstri 5.0

Abstract

Examining the critical role of innovation and marketing in the Industry 5.0 era plays an important and critical role for society. Defined as an industrial paradigm focusing on human-centered approaches, Industry 5.0 emphasizes sustainability and personalization while integrating advanced technologies such as artificial intelligence (AI), Internet of Things (IoT), robotics and cyber-physical systems. The study examines industrial revolutions, especially the transformation from Industry 4.0 to Industry 5.0, and emphasizes how this new era encourages personalized production, environmental and social responsibility and the integration of innovation into marketing strategies. The study provides applicable recommendations with literature support using qualitative methods to investigate the convergence of innovation and marketing within the framework of Industry 5.0. The findings show that businesses should adopt technologies such as AI, machine learning and IoT in their marketing efforts, develop human-centered strategies and prioritize sustainability and social responsibility. In addition, the research emphasizes the importance of mass customization, cross-functional collaboration, use of innovative technologies and workforce reskilling to help businesses gain competitive advantage in this new industrial era. The recommendations suggest that Industry 5.0 represents a transformative change that strengthens the interaction between innovation and marketing, and by taking advantage of this interaction, businesses can increase customer satisfaction, achieve sustainable growth and contribute to social well-being. Businesses are encouraged to focus on innovative technologies and human-centered strategies to take advantage of the opportunities offered by this new era

Özet

Endüstri 5.0 çağında inovasyon ve pazarlamanın kritik rolünü incelemek toplum için önemli ve kritik rol almaktadır. İnsan merkezli yaklaşımlara odaklanan bir endüstriyel paradigma olarak tanımlanan Endüstri 5.0, sürdürülebilirlik ve kişiselleştirmeyi vurgularken yapay zeka (AI), Nesnelerin İnterneti (IoT), robotik ve siber-fiziksel sistemler gibi gelişmiş teknolojileri entegre etmektedir. Çalışmada endüstri devrimlerini özellikle Endüstri 4.0'dan Endüstri 5.0'a dönüşümü inceleyerek bu yeni çağın kişiselleştirilmiş üretimi, çevresel ve sosyal sorumluluğu ve inovasyonun pazarlama stratejilerine entegrasyonunu nasıl teşvik ettiğini vurgulanmaktadır. Çalışma, Endüstri 5.0 çerçevesinde inovasyon ve pazarlamanın birleşmesini araştırmak için nitel yöntemler kullanarak literatür desteği ile uygulanabilir öneriler sunmaktadır. Bulgular, işletmelerin pazarlama çabalarında AI, makine öğrenimi ve IoT gibi teknolojileri benimsemeleri, insan merkezli stratejiler geliştirmeleri ve sürdürülebilirlik ile sosyal sorumluluğu önceliklendirmeleri gerektiğini göstermektedir. Ayrıca araştırma, işletmelerin bu yeni endüstriyel çağda rekabet avantajı elde etmelerine yardımcı olmak için kitlesel özelleştirmenin, işlevler arası iş birliğinin, yenilikçi teknolojilerin kullanımının ve iş gücü yeniden beceri kazandırmanın önemini vurgulamaktadır. Önerilerde Endüstri 5.0, inovasyon ve pazarlama arasındaki etkileşimi güçlendiren dönüştürücü bir değişimi temsil ettiği ve bu etkileşimden yararlanarak işletmeler müşteri memnuniyetini artırabilir, sürdürülebilir büyüme sağlayabilir ve toplumsal refaha katkıda bulunabileceği önerilmektedir. İşletmeler, bu yeni çağın sunduğu fırsatlardan yararlanmak için yenilikçi teknolojilere ve insan merkezli stratejilere odaklanmaya teşvik edilmektedir

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Cite This Article

Yıldız, S., Alan, M. A. (2025). Innovation and Marketing from the Perspective of Industry 5.0 and Society 5.0. The Journal of International Scientific Researches, Cilt: 10 Sayı: 2, 229–248. https://doi.org/10.23834/isrjournal.1625524

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