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Journals / Tarsus Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2026 / Cilt: 7 Sayı: 1

The Use of IoT Technologies in Product Supply Management: A Model Proposal for Retail Stores

NESNELERİN İNTERNETİ TEKNOLOJİLERİNİN ÜRÜN TEDARİK YÖNETİMİNDE KULLANIMI: PERAKENDE MAĞAZALARA YÖNELİK MODEL ÖNERİSİ

Ali Kaan Barka(DOKUZ EYLUL UNIVERSITY, FACULTY OF BUSINESS ADMINISTRATION)0009-0009-7174-7957
Hakan Aşan(DOKUZ EYLÜL ÜNİVERSİTESİ)0000-0001-9550-3345
Çiğdem Tarhan(DOKUZ EYLÜL ÜNİVERSİTESİ)0000-0002-5891-0635
Vahap Tecim(DOKUZ EYLÜL ÜNİVERSİTESİ)0000-0001-5319-5241
Pages
1–17
Publication Date
2026-06-12
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The potential benefits, application strategies, and key challenges of the proposed model are discussed comprehensively.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Implementing supply management strategies has become crucial in the industry due to rapidly evolving customer expectations and rising competition.
📊
Key Findings & Data:In this context, Internet of Things (IoT) technologies provide significant advantages to retail businesses by enhancing traceability, transparency, and process efficiency.
💡
Conclusion & Impact:The potential benefits, application strategies, and key challenges of the proposed model are discussed comprehensively.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Perakende Mağaza · Nesnelerin İnterneti · Tedarik Yönetimi

Abstract

Implementing supply management strategies has become crucial in the industry due to rapidly evolving customer expectations and rising competition. Meeting customer demands and boosting satisfaction are essential for operational efficiency and sustainability. However, the lack of data on processes after products are delivered to stores makes it difficult to conduct a comprehensive analysis of the last mile of the supply chain. In this context, Internet of Things (IoT) technologies provide significant advantages to retail businesses by enhancing traceability, transparency, and process efficiency. This study proposes a model that integrates IoT technologies into the end-customer connection stage of the supply chain and introduces a real-time analysis model for customer behavior. The potential benefits, application strategies, and key challenges of the proposed model are discussed comprehensively.

Özet

Tedarik yönetimi stratejilerinin uygulanması, sektörde hızla değişen müşteri beklentileri ve artan rekabet nedeniyle zorunlu hale gelmiştir. Müşteri taleplerinin karşılanabilmesi ve memnuniyet düzeylerinin artırılabilmesi hem operasyonel verimlilik hem de sürdürülebilirlik açısından kritik bir gereksinimdir. Buna karşın, ürünlerin mağazalara tesliminden sonra gerçekleşen süreçlere ilişkin veri yetersizliği, tedarik zincirinin son aşamasının analiz edilmesini güçleştirmektedir. Bu bağlamda, Nesnelerin İnterneti teknolojileri süreçlerin izlenebilirliğini, şeffaflığını ve verimliliğini artırarak perakende işletmelerine önemli avantajlar sunmaktadır. Bu çalışmada, nesnelerin interneti teknolojilerinin tedarik zincirinin nihai müşteriyle buluşma aşamasına entegrasyonunu esas alan bir model önerisi geliştirilmekte ve müşteri davranışlarını anlık olarak elde ederek analiz edecek bir model önerisi sunulmaktadır. Önerilen modelin potansiyel faydaları, uygulanabilirlik stratejileri ve karşılaşılabilecek temel zorluklar ayrıntılı olarak ele alınmaktadır.

🔖

Cite This Article

Barka, A. K., Aşan, H., Tarhan, Ç., Tecim, V. (2026). The Use of IoT Technologies in Product Supply Management: A Model Proposal for Retail Stores. Tarsus Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 7 Sayı: 1, 1–17. https://doi.org/10.56400/tarsusiibfdergisi.1897508

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