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Journals / Kayseri Üniversitesi Sosyal Bilimler Dergisi / 2026 / Cilt: 8 Sayı: 1

Content analysis of logistics field job advertisements: required skills for university graduates

Lojistik alanı iş ilanlarının içerik analizi: Üniversite mezunları için gerekli beceriler

Sultan Çoşkun Kaya(KASTAMONU ÜNİVERSİTESİ)0000-0001-9403-3580
Beyhan Marşap(ANKARA HACI BAYRAM VELİ ÜNİVERSİTESİ)0000-0003-2139-7169
Pages
112–138
Publication Date
2026-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It was concluded that logistics sector employers emphasize soft skills more than hard skills, in other words, soft skills are requested more from logistics field employees than hard skills.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The logistics sector is a service-producing sector, and considering this situation, human resources and their skills are important in terms of high company performance and competitive advantage.
📊
Key Findings & Data:As a result of the content analysis, 10 hard skills and 16 soft skills emerged.
💡
Conclusion & Impact:It was concluded that logistics sector employers emphasize soft skills more than hard skills, in other words, soft skills are requested more from logistics field employees than hard skills.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:İşgücü ve istihdam · Yumuşak beceri · Sert beceri

Abstract

The logistics sector is a service-producing sector, and considering this situation, human resources and their skills are important in terms of high company performance and competitive advantage. The aim of this study is to analyze online job postings in the logistics sector and determine the skills that employers expect from candidate personnel. The data was obtained from the online job search site Kariyer.net and analyzed with the Maxqda program. As a result of the content analysis, 10 hard skills and 16 soft skills emerged. It was concluded that logistics sector employers emphasize soft skills more than hard skills, in other words, soft skills are requested more from logistics field employees than hard skills. It was also determined that the most frequently requested soft skill is “strong communication and human relations”, and the hard skill is “mastery of MS Office programs”. Although it is seen that scientific studies are frequently conducted to determine the skills of human resources through online job postings, the fact that no such study is found in the literature regarding the logistics sector shows the originality of the study.

Özet

Lojistik sektörü hizmet üreten bir sektördür ve bu durum göz önüne alındığında insan kaynağı ve onun sahip olduğu beceriler yüksek şirket performansı ve rekabet üstünlüğü sağlama açısından önemlidir. Bu çalışmanın amacı, lojistik sektörü çevrimiçi iş ilanlarını analiz ederek işverenlerin aday personelden bekledikleri becerileri tespit etmektir. Veriler, Kariyer.net çevrimiçi iş arama sitesinden elde edilmiş ve Maxqda programı ile analiz edilmiştir. Yapılan içerik analizi sonucunda 10 adet sert (hard skills), 16 adet yumuşak beceri (soft skills) tespit edilmiştir. Lojistik sektörü işverenlerinin sert becerilere kıyasla yumuşak becerilere daha fazla vurgu yaptığı, başka bir ifade ile lojistik alanı çalışanından yumuşak becerilerin sert becerilerden daha fazla talep edildiği sonucuna ulaşılmıştır. Ayrıca en sık talep edilen yumuşak becerinin “güçlü iletişim ve insan ilişkileri”, sert becerinin ise “MS Office programlarına hâkimiyet” olduğu tespit edilmiştir. İnsan kaynağının sahip olduğu becerileri çevrimiçi iş ilanları yoluyla tespit etmeye yönelik bilimsel çalışmaların sıklıkla yapıldığı görülmekle birlikte literatürde lojistik sektörüne yönelik böyle bir çalışmaya rastlanmaması çalışmanın özgünlüğünü göstermektedir.

🔖

Cite This Article

Kaya, S. Ç., Marşap, B. (2026). Content analysis of logistics field job advertisements: required skills for university graduates. Kayseri Üniversitesi Sosyal Bilimler Dergisi, Cilt: 8 Sayı: 1, 112–138. https://doi.org/10.51177/kayusosder.1756079

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