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Journals / JOEEP: Journal of Emerging Economies and Policy / 2024 / Cilt: 9 Sayı: 2

The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses

Girişimci İşletmelerin Pazarlamasında Dijital Teknolojilerin Oynadığı Temel Rol

Sevgi Aydın(BEYKENT ÜNİVERSİTESİ)0000-0002-9507-5448
Pages
47–56
Publication Date
2024-12-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this day and age of digitization, businesses are required to immediately and effectively adapt to the ever-changing environmental conditions and devise marketing tactics that successfully guide customers.
📊
Key Findings & Data:Entrepreneurial marketing is a newly emerging area of study that focuses on the marketing strategies and activities of small and newly established businesses.
💡
Conclusion & Impact:The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Yapay Zeka · Dijital Pazarlama · Girişimcilik

Abstract

In this day and age of digitization, businesses are required to immediately and effectively adapt to the ever-changing environmental conditions and devise marketing tactics that successfully guide customers. Utilizing digital platforms for marketing is becoming an increasingly crucial factor in any organization’s success. Entrepreneurial marketing is a newly emerging area of study that focuses on the marketing strategies and activities of small and newly established businesses. This study includes a comprehensive SWOT analysis examining the strengths, weaknesses, opportunities, and threats associated with the advantages, technologies, and practices of successful entrepreneurial marketing. The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.

Özet

Günümüzün dijitalleşme çağında, işletmelerin sürekli değişen çevre koşullarına anında ve etkili bir şekilde uyum sağlaması ve müşterileri başarılı bir şekilde yönlendirecek pazarlama taktikleri geliştirmesi gerekmektedir. Dijital platformların pazarlama için kullanılması, herhangi bir kuruluşun başarısında giderek daha önemli bir faktör haline geliyor. Girişimci pazarlama, küçük ve yeni kurulan işletmelerin pazarlama stratejilerine ve faaliyetlerine odaklanan, yeni ortaya çıkan bir çalışma alanıdır. Bu çalışma, başarılı girişimci pazarlamanın avantajları, teknolojileri ve uygulamalarıyla ilgili güçlü yönleri, zayıf yönleri, fırsatları ve tehditleri inceleyen kapsamlı bir SWOT analizini içermektedir. Bu çalışmanın temel amacı, girişimci pazarlama literatüründeki boşluğu doldurmak ve girişimci pazarlama stratejileri için bir SWOT analizi yapmaktır.

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Cite This Article

Aydın, S. (2024). The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses. JOEEP: Journal of Emerging Economies and Policy, Cilt: 9 Sayı: 2, 47–56. https://ajindex.com/articles/1504185

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