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Journals / İzmir Sosyal Bilimler Dergisi / 2025 / Cilt: 7 Sayı: 2

Metaverse Ethics from The Perspective of Metaverse and Ethics: A Bibliometric Analysis

Metaverse ve Etik Perspektifinden Metaverse Etiği: Bibliyometrik Bir Analiz

Zeynep Erdoğan(NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ)0000-0003-1712-3114
Esen Gürbüz(NİĞDE ÖMER HALİSDEMİR ÜNİVERSİTESİ)0000-0001-5156-1439
Pages
174–196
Publication Date
2025-12-31
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The research findings indicate that academic interest in metaverse and ethics has increased markedly, especially since 2022.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The metaverse is an innovative digital environment that aims to offer immersive experiences to consumers by integrating virtual and physical worlds.
📊
Key Findings & Data:In particular, personal data collected within metaverse environments and the sensitivities associated with privacy are considered significant ethical risk areas.
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Conclusion & Impact:The research findings indicate that academic interest in metaverse and ethics has increased markedly, especially since 2022.
🔬Design:Araştırma Makalesi
📍Scope:2008 Verileri
⚙️Variables:Metaverse · Etik · Metaverse Etiği

Abstract

The metaverse is an innovative digital environment that aims to offer immersive experiences to consumers by integrating virtual and physical worlds. By providing opportunities across various fields, it enhances interaction levels, facilitates access to information, and improves service quality. However, it is anticipated that the metaverse will also bring about issues related to privacy, confidentiality, data security, and ethics. In particular, personal data collected within metaverse environments and the sensitivities associated with privacy are considered significant ethical risk areas. In this context, the ethical issues arising from the metaverse have increasingly become an important field of academic research. This study analyzes 388 academic publications published between 2008 and 2025 in the Web of Science (WoS) database that jointly address metaverse and ethics, using bibliometric analysis with the R and VOSviewer program. The research findings indicate that academic interest in metaverse and ethics has increased markedly, especially since 2022. In terms of publication and citation counts, China, the United States, and the United Kingdom are identified as leading countries, while China and the United States stand out in international academic collaborations. In addition, concepts such as virtual reality, artificial intelligence, data privacy, security, and ethics are found to be at the core of metaverse research. This study reveals the current academic structure of the metaverse and ethics field and provides a guiding perspective for future research on metaverse ethics.

Özet

Metaverse, sanal ve fiziksel dünyaları birleştirerek tüketicilere sürükleyici deneyimler sunmayı amaçlayan yenilikçi bir dijital ortamdır. Birçok alanda sunduğu olanaklarla etkileşim düzeyini artırmakta, bilgiye erişimi kolaylaştırmakta ve hizmet kalitesini yükseltmektedir. Bununla birlikte, metaverse gizlilik, mahremiyet, veri güvenliği ve etik sorunları da beraberinde getireceği öngörülmektedir. Özellikle metaverse ortamlarında toplanan kişisel veriler ve bu verilere ilişkin mahremiyet hassasiyetleri, etik açıdan önemli risk alanları olarak değerlendirilmektedir. Bu bağlamda, metaverse’nin ortaya çıkardığı etik sorunlar akademik araştırmalar açısından giderek daha önemli bir çalışma alanı haline gelmiştir. Bu çalışma, metaverse ve etik konularını birlikte ele alan ve Web of Science (WoS) veri tabanında 2008–2025 yılları arasında yayınlanan 388 akademik yayını bibliyometrik analiz yöntemiyle R ve VOSviewer programı kullanarak analiz etmektedir. Araştırma bulguları, metaverse ve etik konularına yönelik akademik ilginin özellikle 2022 yılından itibaren belirgin biçimde arttığını göstermektedir. Yayın ve atıf sayıları açısından Çin, Amerika Birleşik Devletleri ve İngiltere’nin öncü ülkeler olduğu, uluslararası akademik iş birliklerinde ise Çin ve ABD’nin öne çıktığı tespit edilmiştir. Ayrıca, sanal gerçeklik, yapay zeka, veri gizliliği, güvenlik ve etik kavramlarının metaverse araştırmalarının merkezinde yer aldığı belirlenmiştir. Bu çalışma, metaverse ve etik alanındaki mevcut akademik yapıyı ortaya koyarak, gelecekte metaverse etiğine yönelik yapılacak araştırmalar için yol gösterici bir perspektif sunmaktadır.

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Cite This Article

Erdoğan, Z., Gürbüz, E. (2025). Metaverse Ethics from The Perspective of Metaverse and Ethics: A Bibliometric Analysis. İzmir Sosyal Bilimler Dergisi, Cilt: 7 Sayı: 2, 174–196. https://doi.org/10.47899/ijss.1818389

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