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Journals / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi / 2016 / Cilt: 8 Sayı: 32

EVALUATION OF THE EFFECTS OF FRANCHISING ASSOCIATIONS ON FRANCHISING DECISIONS OF COMPANIES IN TURKEY

İlkay Karaduman
Gökçe Arıcı
Pages
107–126
Publication Date
2016-10-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In the study, it is examined the effect of International Franchising Association (UFRAD) on tbe decision making process of franchisee companies.
📊
Key Findings & Data:Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of 1itera discounts.
💡
Conclusion & Impact:To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:franchising · franchising decisions · franchising associations

Özet

In the study, it is examined the effect of International Franchising Association (UFRAD) on tbe decision making process of franchisee companies. A survey has been carried out on franchisee companies, after the survey interview, results are discussed and presented. Franchising offers a useful way to entrepreneurs to start a new business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of 1itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements.

🔖

Cite This Article

Karaduman, İ., Arıcı, G. (2016). EVALUATION OF THE EFFECTS OF FRANCHISING ASSOCIATIONS ON FRANCHISING DECISIONS OF COMPANIES IN TURKEY. İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, Cilt: 8 Sayı: 32, 107–126. https://ajindex.com/articles/1501679

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References (44)

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  2. Anwar, S. T. (2011). Franchising: Category Issues, Changing Dynamics and Competitiveness. International Journal of Commerce and Management, 21(3), 241–255. http://doi.org/10.1108/10569211111165299
  3. Asarpota, J. (2014). Global Franchising Operational Issues. Procedia - Social and Behavioral Sciences, 130, 193–203. http://doi.org/10.1016/j.sbspro.2014.04.024
  4. Baena, V. (2009). Modeling Global Franchising in Emerging Markets: An Entry Mode Analysis. Journal of East-West Business, 15(3), 164–188. http://doi.org/10.1080/10669860903435921
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  6. Dant, R. P., Gr??nhagen, M., & Windsperger, J. (2011). Franchising Research Frontiers for the Twenty-First Century. Journal of Retailing, 87(3), 253–268. http://doi.org/10.1016/j.jretai.2011.08.002
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  14. Madanoglu, M., Lee, K., & Castrogiovanni, G. J. (2011). Franchising and firm financial performance among U.S. restaurants. Journal of Retailing, 87(3), 406–417. http://doi.org/10.1016/j.jretai.2011.02.003
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  20. Tracey, P., & Jarvis, O. (2007). Toward a theory of social venture franchising. Entrepreneurship: Theory and Practice, 31(5), 667–685. http://doi.org/10.1111/j.1540-6520.2007.00194.x
  21. Ulaş, E. (1999). “ Franchising Sistemi”. Ankara: Nobel Yay􀃕n Dağ􀃕t􀃕m. Wulff, E. B. (2005). International Franchising. The International Lawyer. http://doi.org/10.2307/40707976
  22. Yorke, M. (1993). Quality assurance for higher education franchising. Higher Education, 26(2), 167–182. http://doi.org/10.1007/BF01406950 Yüksel, Ü. (2004). Hizmet Pazarlamas􀃕. İstanbul: Beta Bas􀃕m Yay􀃕n. World Franchise Council Web Site, http://www.worldfranchisecouncil.net/ 21.03.2016
  23. Alon, M. (2006). Service franchising: A global perspective. Service Franchising: A Global Perspective. http://doi.org/10.1007/0-387-28256-4
  24. Anwar, S. T. (2011). Franchising: Category Issues, Changing Dynamics and Competitiveness. International Journal of Commerce and Management, 21(3), 241–255. http://doi.org/10.1108/10569211111165299
  25. Asarpota, J. (2014). Global Franchising Operational Issues. Procedia - Social and Behavioral Sciences, 130, 193–203. http://doi.org/10.1016/j.sbspro.2014.04.024
  26. Baena, V. (2009). Modeling Global Franchising in Emerging Markets: An Entry Mode Analysis. Journal of East-West Business, 15(3), 164–188. http://doi.org/10.1080/10669860903435921
  27. Cebeci, R. (2005). “Franchising Rehberi”. Ankara:KOSGEB Girişimciliği Destekleme Merkezi Yayınları Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A review and avenues to greater theoretical diversity. Journal of Management. http://doi.org/10.1016/j.jm.2004.06.006
  28. Dant, R. P., Gr??nhagen, M., & Windsperger, J. (2011). Franchising Research Frontiers for the Twenty-First Century. Journal of Retailing, 87(3), 253–268. http://doi.org/10.1016/j.jretai.2011.08.002
  29. De Castro, L. M., Mota, J., & Marnoto, S. (2009). Toward a relational perspective of franchising chains. Service Business, 3(1), 15–30. http://doi.org/10.1007/s11628-008-0050-6
  30. Doherty, A. M. (2009). Market and partner selection processes in international retail franchising. Journal of Business Research, 62(5), 528–534. http://doi.org/10.1016/j.jbusres.2008.06.011
  31. Doherty, A. M., & Quinn, B. (1999). International retail franchising: an agency theory perspective. International Journal of Retail & Distribution Management, 27(6), 224–237. http://doi.org/10.1108/09590559910278588
  32. Elango, B., & Fried, V. H. (1997). Franchising research: A literature review and synthesis. Journal of Small Business Management, 35(3), 68–81.
  33. Hoffman, R. C., & Preble, J. F. (2004). Global franchising: current status and future challenges. Journal of Services Marketing, 18(2), 101–113. http://doi.org/10.1108/08876040410528700
  34. Inma, C. (2005). Purposeful franchising: Re-thinking of the franchising rationale. Singapore Management Review, 27(1), 27–48.
  35. Knight, R. M. (1986). Franchising from the Franchisor and Franchisee Points of View. Journal of Small Business Management, 24(3), 8–15. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=5265171&s ite=ehost-live Lafontaine, F. (1992). Agency Theory and Franchising: Some Empirical Results. The RAND Journal of Economics, 23(2), 263–283. http://doi.org/10.2307/2555988
  36. Madanoglu, M., Lee, K., & Castrogiovanni, G. J. (2011). Franchising and firm financial performance among U.S. restaurants. Journal of Retailing, 87(3), 406–417. http://doi.org/10.1016/j.jretai.2011.02.003
  37. Martin, R. E. (1988). Franchising and Risk Management. The American Economic Review, 78(5), 954–968. http://doi.org/10.2307/1807159 Ögdüm, Ç. (1994). “Bir İşletmecilik Sistemi Olarak Franchise İlişkisinin İncelenmesi”, İstanbul: İ.Ü. Yay􀃕nlanmam􀃕s Yüksek Lisans Tezi. Öztürk, P. (1998). “Franchising ve Perakende Ticaret”, Ankara:
  38. Ekonomik Forum. Quinn, B., & Alexander, N. (2002). International retail franchising: a conceptual framework. International Journal of Retail & Distribution Management, 30(5), 264–276. http://doi.org/10.1108/09590550210426426
  39. Salar, M., & Salar, O. (2014). Determining Pros and Cons of Franchising by Using Swot Analysis. Procedia - Social and Behavioral Sciences, 122, 515–519. http://doi.org/10.1016/j.sbspro.2014.01.1385
  40. Sashi, C. M., & Karuppur, D. P. (2002). Franchising in global markets: towards a conceptual framework. International Marketing Review, 19(5), 499– 524. http://doi.org/10.1108/02651330210445301
  41. Shane, S. a., & Hoy, F. (1996). Franchising: A gateway to cooperative entrepreneurship. Journal of Business Venturing, 11(96), 325–327. http://doi.org/10.1016/0883-9026(96)00059-6
  42. Tracey, P., & Jarvis, O. (2007). Toward a theory of social venture franchising. Entrepreneurship: Theory and Practice, 31(5), 667–685. http://doi.org/10.1111/j.1540-6520.2007.00194.x
  43. Ulaş, E. (1999). “ Franchising Sistemi”. Ankara: Nobel Yay􀃕n Dağ􀃕t􀃕m. Wulff, E. B. (2005). International Franchising. The International Lawyer. http://doi.org/10.2307/40707976
  44. Yorke, M. (1993). Quality assurance for higher education franchising. Higher Education, 26(2), 167–182. http://doi.org/10.1007/BF01406950 Yüksel, Ü. (2004). Hizmet Pazarlamas􀃕. İstanbul: Beta Bas􀃕m Yay􀃕n. World Franchise Council Web Site, http://www.worldfranchisecouncil.net/ 21.03.2016