Journals / Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi / 2025 / Cilt: 9 Sayı: 18

A Comparative Investigation of Women's Environmental Orientation Structures within the Scope of the Sustainable Development Goal: The Case of Türkiye & Pakistan

Sürdürülebilir Kalkınma Hedefi Kapsamında Kadınların Çevresel Yönelim Yapılarının Karşılaştırmalı İncelemesi: Türkiye ve Pakistan Örneği

Sabiha Kılıç(HİTİT ÜNİVERSİTESİ)0000-0002-0906-4567
Deniz Aytaç(HİTİT ÜNİVERSİTESİ)0000-0001-7546-2734
Javaria Nasir(University of Agriculture Faisalabad)0000-0003-3813-6774
Pages
168–188
Publication Date
2025-12-25
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings highlight the need for targeted social policies, including environmental education programmes and financial incentives, to promote sustainable consumption among women.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The study examines the environmental tendencies of female consumers in Turkey and Pakistan in relation to sustainable development goals.
📊
Key Findings & Data:It examines how demographic factors such as age, education, income, occupation and marital status influence women's environmental values and their use of green products.
💡
Conclusion & Impact:The findings highlight the need for targeted social policies, including environmental education programmes and financial incentives, to promote sustainable consumption among women.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Sürdürülebilir Kalkınma · Ekofeminizm · Çevre Dostu Ürünler

Abstract

The study examines the environmental tendencies of female consumers in Turkey and Pakistan in relation to sustainable development goals. It examines how demographic factors such as age, education, income, occupation and marital status influence women's environmental values and their use of green products. Using a survey-based approach, the study finds similarities in environmental values between women in both countries, but differences in their personal impact on the environment. Turkish women are more likely to buy environmentally friendly products. The findings highlight the need for targeted social policies, including environmental education programmes and financial incentives, to promote sustainable consumption among women.

Özet

Çalışma, Türkiye ve Pakistan'daki kadın tüketicilerin sürdürülebilir kalkınma hedefleri ile ilgili çevresel eğilimlerini incelemektedir. Yaş, eğitim, gelir, meslek ve medeni durum gibi demografik faktörlerin kadınların çevresel değerlerini ve yeşil ürünleri kullanımlarını nasıl etkilediğini incelemektedir. Anket temelli bir yaklaşım kullanan çalışma, her iki ülkedeki kadınlar arasında çevresel değerler açısından benzerlikler, ancak çevreye olan kişisel etkileri açısından farklılıklar olduğunu ortaya koymaktadır. Türk kadınları Pakistanlı kadınlara göre daha yüksek düzeyde çevre dostu ürünleri satın alma eğilimindedirler. Bulgular, kadınlar arasında sürdürülebilir tüketimi teşvik etmek için çevre eğitimi programları ve mali teşvikler dahil olmak üzere hedefli sosyal politikaların gerekliliğini vurgulamaktadır.

🔖

Cite This Article

Kılıç, S., Aytaç, D., Nasir, J. (2025). A Comparative Investigation of Women's Environmental Orientation Structures within the Scope of the Sustainable Development Goal: The Case of Türkiye & Pakistan. Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi, Cilt: 9 Sayı: 18, 168–188. https://doi.org/10.31006/gipad.1830853

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (25)

  1. Aytaç, D. (2023). Ekonomik güçlendirme kapsamında kadın istihdamı ve kalkınma. In A. Acan & B. Bür Yiğit (Eds.), Kadın ve Yaşam (pp. 143-159). Eğitim Yayınevi.
  2. Barber, N., Taylor, D. C., Deale, C. S. (2010). Wine tourism, environmental concerns, and purchase intention. Journal of Travel & Tourism Marketing, 27(2), 146-165. https://doi.org/10.1080/10548400903579746
  3. Bosworth, K. (2023). Ecofeminism demonstrated with an image of a woman sat on the grass. Everything You Need to Know About Ecofeminism. MDPI. Retrieved from https://blog.mdpi.com/2023/02/08/everything-ecofeminism/
  4. Chan, E. S. W. (2013). Gap analysis of green hotel marketing. International Journal of Contemporary Hospitality Management, 25(7), 1017-1048. https://doi.org/10.1108/IJCHM-09-2012-0156
  5. Chekima, B., Chekima, S., Syed Khalid Wafa, S. A., Igau, O. A., Sondoh, Jr. S. L. (2016). Examining green consumerism motivational driver: Does premium price and demographics matter to green purchasing? Journal of Cleaner Production, 112(4), 3436-3450. https://doi.org/10.1016/j.jclepro.2015.09.102
  6. Chekima, B., Chekima, S., Syed Khalid Wafa, S. A., Igau, O. A., Sondoh, Jr. S. L. (2015). Sustainable consumption: The effects of knowledge, cultural values, environmental advertising, and demographics. International Journal of Sustainable Development & World Ecology, 23(2), 1-11. https://doi.org/10.1080/13504509.2015.1114043
  7. Ching-Hui (Joan), S., Chin-Hsun (Ken), T., Ming-Hsiang, C., Wan Qing, L. (2019). U.S. sustainable food market generation Z consumer segments. Sustainability, 11(13), 3607. https://doi.org/10.3390/su11133607
  8. Cho, E., Gupta, S., Kim, Y. K. (2015). Style consumption: Its drivers and role in sustainable apparel consumption. International Journal of Consumer Studies, 39(6), 661-669. https://doi.org/10.1111/ijcs.12185
  9. CiteSpace. (2023). Retrieved from https://citespace.podia.com/
  10. Echegaray, F., Hansstein, F. V. (2017). Assessing the intention-behavior gap in electronic waste recycling: The case of Brazil. Journal of Cleaner Production, 142(1), 180-190. https://doi.org/10.1016/j.jclepro.2016.05.064
  11. Gaard, G., Gruen, L. (1993). Ecofeminism: Toward global justice and planetary health. Society and Nature, 2, 1-35.
  12. Gam, H. J. (2011). Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing? Journal of Fashion Marketing and Management, 15(2), 178-193. https://doi.org/10.1108/13612021111132627
  13. Ginsberg, J. M., Bloom, P. N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 46, 79-84.
  14. Kaiser, F. G., Wolfing, S., Fuhrer, U. (1999). Environmental attitude and ecological behaviour. Journal of Environmental Psychology, 19, 1-19.
  15. Lang, C., Armstrong, C. M. J. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37-47. https://doi.org/10.1016/j.spc.2017.11.005
  16. Oliver, J. D. (2007). Increasing the adoption of environmentally friendly products: Who are the non-adopters, and what will get them to buy green? (Doctoral dissertation). Available from ProQuest Dissertations & Theses Global database. UMI Number: 3277001.
  17. Pakço, A., Lavrador, T. (2017). Environmental knowledge and attitudes and behaviours towards energy consumption. Journal of Environmental Management.
  18. Patel, J., Modi, A., Poul, J. (2017). Pro-environmental behavior and socio-demographic factors in an emerging market. Asian Journal of Business Ethics, 197, 384-392. https://doi.org/10.1016/j.jenvman.2017.03.100
  19. Pinto, D. C., Herter, M. M., Rossi, P., Borges, A. (2014). Going green for self or for others? Gender and identity salience effects on sustainable consumption. International Journal of Consumer Studies, 38(5), 540-549. https://doi.org/10.1111/ijcs.12114
  20. Roberts, J. A. (1996). Green consumer in the 1990s: Profile and implications for advertising. Journal of Business Research, 36, 217-231.
  21. Rodrigueaz, L. (2022). The faces of ecofeminism: Women promoting gender equality and climate justice worldwide. Global Citizen. Retrieved from https://www.globalcitizen.org/en/content/ecofeminist-issues-activists-examples/
  22. UNDP. (2015). Sustainable Development Goals. United Nations Development Programme.
  23. UNDP. (2024). Human Development Report. United Nations Development Programme.
  24. WCED. (1987). Report of World Commission on Environment and Development. United Nations Environment Programme.
  25. Web of Science. (2023). Retrieved from https://a8f59890210bb2a36cc265c34c80a801c14e01d5.vetisonline.com/wos/woscc/basic-search