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Journals / Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi / 2026 / Cilt: 10 Sayı: 22

Strategic Innovation Intent-Execution Alignment: A Configurational Approach to Understanding Innovative Firms

Stratejik Yenilik Niyeti-İcra Uyumu: Yenilikçi Firmaları Anlamaya Yönelik Konfigürasyonel Bir Yaklaşım

Ahmet Zeki Demir(Samsun Üniversitesi)0000-0002-3408-5271
Pages
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Publication Date
2026-10-18
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AI Summary & Key Takeaways

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⚡ TL;DR(Too Long; Didn't Read)

Keywords: Innovativeness, Strategic Innovation Intent, Innovation Execution, Configuration Theory, Firm Typologies

📌 3 Key Takeaways

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Objective & Hypothesis:Abstract Innovativeness is considered one of the fundamental strategic tools for firms to achieve sustainable competitive advantage.
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Key Findings & Data:Most existing studies explain innovativeness through multidimensional scales and additive models, assuming that higher levels of innovation-related dimensions lead to higher innovation performance.
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Conclusion & Impact:Keywords: Innovativeness, Strategic Innovation Intent, Innovation Execution, Configuration Theory, Firm Typologies
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Yenilikçilik · Stratejik Yenilik Niyeti · Yenilik İcrası

Abstract

Abstract Innovativeness is considered one of the fundamental strategic tools for firms to achieve sustainable competitive advantage. However, there is no consensus in the literature on how to define and evaluate innovative firms. Most existing studies explain innovativeness through multidimensional scales and additive models, assuming that higher levels of innovation-related dimensions lead to higher innovation performance. This study argues that this assumption is not always valid. Recent empirical findings show that there is no expected positive relationship between high R&D spending and high innovativeness, and that patent-holding firms exhibit lower financial performance but higher employment and export performance in the short term. These findings suggest that innovation performance can be explained not only by the quantity of innovation-related factors but also by the alignment between these factors. This study proposes a configurational approach called the Strategic Innovation Intent-Execution Alignment Model to explain innovative firms. The model is built on two core concepts: Strategic Innovation Intent and Innovation Execution. The main argument is that innovation performance is determined by the alignment between these two dimensions rather than their independent effects. Accordingly, four firm typologies are proposed: Inert Firms, Adaptive Implementers, Symbolic Innovators, and Agile Innovation Leaders. The study aims to contribute to the transition from linear to configurational approaches in the innovativeness literature. Keywords: Innovativeness, Strategic Innovation Intent, Innovation Execution, Configuration Theory, Firm Typologies

Özet

Öz Yenilikçilik, günümüz işletmelerinin sürdürülebilir rekabet avantajı elde etmesinde temel stratejik araçlardan biri olarak kabul edilmektedir. Buna rağmen yenilikçi firmaların nasıl tanımlanacağı ve değerlendirileceği konusunda literatürde tam bir görüş birliği bulunmamaktadır. Mevcut çalışmaların önemli bir bölümü yenilikçiliği çok boyutlu ölçekler ve toplamsal modeller aracılığıyla açıklamakta ve yenilikle ilişkili boyutların düzeyi arttıkça yenilik performansının da artacağını varsaymaktadır. Bu çalışma, söz konusu varsayımın her zaman geçerli olmadığını ileri sürmektedir. Yakın dönemdeki ampirik bulgular, yüksek Ar-Ge harcaması ile yüksek yenilikçilik arasında beklenen pozitif ilişkinin bulunmadığını ve patent sahibi firmaların kısa vadede finansal performanslarının düşük ancak istihdam ve ihracat performanslarının yüksek olduğunu göstermektedir. Bu bulgular, yenilik performansının yalnızca yenilikle ilişkili unsurların miktarıyla değil, bu unsurlar arasındaki uyumla açıklanabileceğini göstermektedir. Bu çalışmada yenilikçi firmaları açıklamak amacıyla Stratejik Yenilik Niyeti-İcra Uyumu Modeli adı verilen konfigürasyonel bir yaklaşım önerilmektedir. Model iki temel kavram üzerine kurulmaktadır: Stratejik Yenilik Niyeti ve Yenilik İcrası. Çalışmanın temel iddiası, yenilik performansının bu iki boyutun bağımsız etkilerinden çok aralarındaki uyum tarafından belirlendiğidir. Bu doğrultuda dört firma tipolojisi önerilmektedir: Atıl Firmalar, Uyumlayıcı Uygulayıcılar, Sembolik Yenilikçiler ve Çevik Yenilik Liderleri. Çalışma, yenilikçilik literatüründe doğrusal yaklaşımlardan konfigürasyonel yaklaşımlara geçişe katkı sağlamayı amaçlamaktadır. Anahtar Kelimeler: Yenilikçilik, Stratejik Yenilik Niyeti, Yenilik İcrası, Konfigürasyon Teorisi, Firma Tipolojileri

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Cite This Article

Demir, A. Z. (2026). Strategic Innovation Intent-Execution Alignment: A Configurational Approach to Understanding Innovative Firms. Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi, Cilt: 10 Sayı: 22. https://doi.org/10.31006/gipad.1965856

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